http://internetbusinessmastermind.com/im-strategy-6-the-5-laws-of-successful-emails Ralf Skirr's Internet Business Blog Mon, 17 Oct 2011 06:58:00 +0000 hourly 1 http://internetbusinessmastermind.com/im-strategy-6-the-5-laws-of-successful-emails#comment-796 jamez ward Sun, 24 Jan 2010 04:52:03 +0000 http://internetbusinessmastermind.com/?p=49#comment-796 Your last point 'tell them what to do' is the most important and often overlooked. I always included coupons in my newsletters but they were underused or ignored. If I write a piece on blueberry bagels, I include a coupon for a free blueberry bagel, and I tell them to print out the coupon and bring it in for a free bagel. They're using the coupons more now, and not just to get a free bagel. They also make a purchase. Your last point ‘tell them what to do’ is the most important and often overlooked. I always included coupons in my newsletters but they were underused or ignored. If I write a piece on blueberry bagels, I include a coupon for a free blueberry bagel, and I tell them to print out the coupon and bring it in for a free bagel. They’re using the coupons more now, and not just to get a free bagel. They also make a purchase.

]]> http://internetbusinessmastermind.com/im-strategy-6-the-5-laws-of-successful-emails#comment-572 Rick Ringtone Tue, 15 Sep 2009 14:12:38 +0000 http://internetbusinessmastermind.com/?p=49#comment-572 I work with an online marketing company and we often work with email content, and I found this article to be very helpful. Some great tips on how to make to email sounds personal. I will be sending this link to all of my content writers. I work with an online marketing company and we often work with email content, and I found this article to be very helpful. Some great tips on how to make to email sounds personal. I will be sending this link to all of my content writers.

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