How +Klout, Kred & Co
How, Kred & Co. deliver surprising insights for business
Despite the industry being in its infancy – and getting lots of criticism for that – I'm fascinated by the idea of social media influence measurement.
+markschaefer, as far as I know, wrote the very first book on the topic of social media influence, and he frequently covers #socialscoring on his blog. (He's on g+, no idea why he's not getting linked in my mention.)
Here's a brand new blog post, showing a real life example how companies can get insights from social media measurement.
Using Klout and social scoring for sales and marketing teams
Can you use Klout to help the effectiveness of your sales and marketing teams? Here's a test case.