The Facebook Surprise – Promotional Cover Images Now Allowed?

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The Facebook Surprise – Promotional Cover Images Now Allowed?

By Ralf Skirr.

The latest buzz – thanks to Mari Smith and Hugh Briss for this exciting discovery –  is that Facebook has lifted restrictions on how to promote with Facebook cover images. Up until now there were strict rules what not to do with your cover image.

  • no price or purchase info
  • no contact or website info
  • no pointing viewers to specific Facebook features, like your custom tabs
  • no call to action, such as ‘subscribe’ or ‘like my page’

These rules have vanished from Facebook’s guidelines! There hasn’t been an official announcement, so we’re not sure if this was by purpose, or a simple mistake. I guess the confusion will clear up within a few days.

If those bans have indeed been lifted, you can now use your cover image for specific promotions. That’s great news, especially since up until now the marketing value of fan pages is questionable when compared to other marketing channels.

UPDATEinsidefacebook.com has talked to Facebook and got confirmation that the rules have indeed changed and that you can now use your cover image with promotional text.

You still can use only 20% of your image for text – but that’s a good rule. After all, you shouldn’t expect your fans to read a cover image with a Wall Street Journal text density.

The road to success will be ONE TARGETED message and call to action.

Here’s a tool to check your Facebook cover image text, showing how much space your own cover image text is using.

And here’s an infographic on how much space you have for your message:

Examples for Facebook-Cover-Image-Text

Direct link to the tool: ibmm.com/fb20

Category: Social Media For Business | Tags: ,



9 Comments

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  1. Marisol Dennis March 21, 2013 at 2:53 am #

    Now this is great news! Thanks for sharing :-)

  2. Mike March 21, 2013 at 3:00 am #

    That is an important improvement. There are so many limitations on how to make facebook pages successful. Cover images draws a lot of attention, good to add a strong message there!

    • Ralf Skirr March 21, 2013 at 3:01 am #

      True, Mike, up until now we had no chance to direct the visitor’s attention to what we want them to see or do!

  3. Louis March 21, 2013 at 3:01 am #

    Looks like Facebook is desperately looking for another way to create revenue – time will tell if there is another catch involved

    • Ralf Skirr March 21, 2013 at 3:05 am #

      They have gotton a lot of bad press lately because Facebook fan pages have been pretty useless for most businesses. I believe they were risking losing business activity. Which they can’t afford, since we biz owners pay the bills for Facbook! Giving more options to biz owners will help Facebook. If we can get better results from our pages, we are more likely to pay for ads to send people to the page.

  4. Mika Douglas March 21, 2013 at 3:05 am #

    awesome

  5. Amit March 21, 2013 at 3:53 am #

    Great news for many I am sure.

  6. J W. March 21, 2013 at 4:39 am #

    This is good news, I think!

  7. Mike Macey March 26, 2013 at 10:51 am #

    Good article, infographic, and Facebook Cover Image Text Checker found at ibmm.com/fb20. I couldn’t find the percentage until I scrolled back to the top of my cover image. Perhaps adding step 5) would be helpful. Thanks for the info.