Blogging Or Vlogging Which Is Right For You
Starting a blog can be a great way to
- share your views with the world,
- connect with other people who share the same interests as you, or even to
- promote yourself as an artist, writer, musician or business.
There are so many options now when it comes to blog format, from micro blogs of images like Tumblr through to classic text and image blogs and of course, video based blogs.
If you are unsure what style of blog is going to be right for you, then here are some things to consider which will help you decide:
Where Do Your Strengths Lie?
Do you come across well on camera, and enjoy presenting your ideas and enthusiasm vocally, or do you like to take your time and write things down?
The secret to any blog's success is how good the content is, so if you know deep down you aren't a great writer or you are camera shy and don't think you can convey the right sort of gravitas or charisma on video, then you have your answer.
Play to your own strengths.
Of course, just because you aren't JK Rowling doesn't mean you can't write something worthwhile, and you don't need to be a media trained presenter to make a good video, either. If your ideas, thoughts or other contributions are good, people don't expect everything a member of the public has made for the web to have the production values or slickness of professionally made media.
The thing is to avoid doing anything you know you are worse than average at, and make sure you choose a format you'll enjoy making rather than find stressful and arduous.
What Does Your Target Audience Like?
People using the internet all have different habits and preferences.
- Some people don't like to do a lot of reading and prefer their information presented in video form,
- whereas others enjoy blogs they can take their time reading wherever they are.
You should have a fair idea of the kind of people you would like to be reading, watching and sharing your blog, so think about what you think those people might find it easier to engage with.
While the majority of people, if the content is good and relevant to their interests, will accept both text and video blogs into their regular visiting list, if you know that the kind of people you want to appeal to enjoy reading carefully thought out articles or prefer fun, fast paced videos, then this should help your decision.
How Much Time Can You Commit?
Do you want to spend a lot of time on your blog, or just an hour a week?
While you can spend as much or as little time as you like on either written or video content, video tends to be a faster way to capture thoughts and ideas than writing them out, proofreading and posting them.
If you want to make lots of posts every week so you have an abundance of content quickly, video can also be the way to go as you can make a video clip in a few minutes, and even a short written article (which won't do much for you in SEO terms) will take most people at least half an hour to put together.
Ralf Skirr's comment: It's amazing how fast and cheap you can create video content for your site or blog.
I don't do it yet on InternetBusinessMastermind because English is not my native language; but creating videos for my German sites and clients is a matter of 15 to 60 minutes. If you feel you need special light and make up, maybe an extra hour for that.
When I started my agency 12 years ago we were involved in a client project spending a bit more than $ 1,000,000 on 20 minutes of corporate video. Today we could create the same professional videos for 5% of that.
And a 'talking head' video for your blog is literally 'free' if you own a smart phone with integrated video cam.