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	<title>Internet Business Mastermind .com &#187; Ralf Skirr</title>
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	<link>http://internetbusinessmastermind.com</link>
	<description>Ralf Skirr&#039;s Internet Business Blog</description>
	<lastBuildDate>Thu, 17 May 2012 20:23:35 +0000</lastBuildDate>
	<language>en</language>
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		<title>Creative Marketing</title>
		<link>http://internetbusinessmastermind.com/creative-marketing</link>
		<comments>http://internetbusinessmastermind.com/creative-marketing#comments</comments>
		<pubDate>Thu, 17 May 2012 08:40:48 +0000</pubDate>
		<dc:creator>Ralf Skirr</dc:creator>
				<category><![CDATA[Ralf Skirr's Google Plus Posts]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[ibmm]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://internetbusinessmastermind.com/creative-marketing</guid>
		<description><![CDATA[Put a unique twist on mundane things.Make people stop and think.Make them smile.Is there something mundane in your business that can you use in a surprising way?  #marketing   #business   #ibmmReshared post from +Dan SotoBest. Deal. Ever.  ]]></description>
			<content:encoded><![CDATA[<p>Put a unique twist on mundane things.<br />Make people stop and think.<br />Make them smile.</p>
<p>Is there something mundane in your business that can you use in a surprising way?</p>
<p>  #marketing   #business   #ibmm</p>
<p><strong>Reshared post from +<a href='https://plus.google.com/114122960748905067938'>Dan Soto</a></strong><br />
<blockquote>Best. Deal. Ever.</p></blockquote>
<p>
<div><a href='https://lh3.googleusercontent.com/-7LOqBwNvEVQ/T7Szwc55eVI/AAAAAAAA1xg/jkw90rGTgbo/560166_297131420377014_199020000188157_635156_2128337388_n.jpg'><img src='https://lh3.googleusercontent.com/-7LOqBwNvEVQ/T7Szwc55eVI/AAAAAAAA1xg/jkw90rGTgbo/560166_297131420377014_199020000188157_635156_2128337388_n.jpg' style='max-width:97.5%;clear:both;' border='0' /></a></div>
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		<title>Should this CEO be fired? Absolutely.</title>
		<link>http://internetbusinessmastermind.com/should-this-ceo-be-fired-absolutely</link>
		<comments>http://internetbusinessmastermind.com/should-this-ceo-be-fired-absolutely#comments</comments>
		<pubDate>Fri, 11 May 2012 11:35:02 +0000</pubDate>
		<dc:creator>Ralf Skirr</dc:creator>
				<category><![CDATA[Ralf Skirr's Google Plus Posts]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[gamofthrones]]></category>
		<category><![CDATA[hbo]]></category>
		<category><![CDATA[ibmm]]></category>

		<guid isPermaLink="false">http://internetbusinessmastermind.com/should-this-ceo-be-fired-absolutely</guid>
		<description><![CDATA[HBO co-president Eric Kessler has said he thinks the move away from traditional television to an internet-based model is just a fad that will pass – a “temporary phenomenon” tied to the down economy. I think Eric Kessler, too, is just a fad that will pass. :-) He&#39;s delusional, showing the exact attitude that made the music industry the loser of the last decade. Yet, I can understand how a music industry CEO could get it wrong 10 years ago. How you still can get it wrong in 2012 is a mystery to me.It&#39;s a ...]]></description>
			<content:encoded><![CDATA[<p>HBO co-president Eric Kessler has said <b>he thinks the move away from traditional television to an internet-based model is just a fad that will pass</b> – a “temporary phenomenon” tied to the down economy. </p>
<p>I think Eric Kessler, too, is just a fad that will pass. :-) He&#39;s delusional, showing the exact attitude that made the music industry the loser of the last decade. Yet, I can understand how a music industry CEO could get it wrong 10 years ago. How you still can get it wrong in 2012 is a mystery to me.</p>
<p>It&#39;s a mystery that I also encounter with small business clients who have a hard time understanding that static web sites and zero social media is cutting them off from where the world is going. </p>
<p>As a business owner or CEO you need to look ahead a little, and make sure your&#39;re biz isn&#39;t turning into a dinosaur. Failing to do so is not only missing opportunities, it&#39;s risking the extinction of your business, even the extinction of whole industries.</p>
<p>If HBO doesn&#39;t change their attidtude, they&#39;ll be extinct, too. And a newcomer will happily rake in the profits, like Apple is now raking in the profits that the music industry, with just a little foresight, could have kept to itself.</p>
<p><b>Change brings opportunities. Don&#39;t miss out!</b><br />  #ibmm  <br />  #gamofthrones   #hbo   #business
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<p>												<a href='http://www.forbes.com/sites/erikkain/2012/05/09/hbo-has-only-itself-to-blame-for-record-game-of-thrones-piracy/'>HBO Has Only Itself To Blame For Record &#39;Game Of Thrones&#39; Piracy &#8211; Forbes</a><br />
												HBO&#39;s &#39;Game of Thrones&#39; is on its way to becoming the number one pirated show in America. Of course, they have only themselves to blame for this.
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		<title>Seth Godin &#8211; How to make money online</title>
		<link>http://internetbusinessmastermind.com/seth-godin-how-to-make-money-online</link>
		<comments>http://internetbusinessmastermind.com/seth-godin-how-to-make-money-online#comments</comments>
		<pubDate>Wed, 09 May 2012 14:38:35 +0000</pubDate>
		<dc:creator>Ralf Skirr</dc:creator>
				<category><![CDATA[Ralf Skirr's Google Plus Posts]]></category>
		<category><![CDATA[ibmm]]></category>

		<guid isPermaLink="false">http://internetbusinessmastermind.com/seth-godin-how-to-make-money-online</guid>
		<description><![CDATA[A longer-than-most blog post from +Seth Godin. Moves you from illusion to reality, and from crap to value.  #ibmm   ﻿http://sethgodin.typepad.com/seths_blog/2012/05/how-to-make-money-online.html  ]]></description>
			<content:encoded><![CDATA[<p>A longer-than-most blog post from <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a href="https://plus.google.com/106497949182730964838" class="proflink" oid="106497949182730964838">Seth Godin</a></span>. Moves you from illusion to reality, and from crap to value.  #ibmm   ﻿</p>
<p><a href="http://sethgodin.typepad.com/seths_blog/2012/05/how-to-make-money-online.html" >http://sethgodin.typepad.com/seths_blog/2012/05/how-to-make-money-online.html</a>
<div><a href='https://lh4.googleusercontent.com/-nqOniRi04Ok/T6qAm81WIoI/AAAAAAAAAQs/sRglHspUB3s/godin.jpg'><img src='https://lh4.googleusercontent.com/-nqOniRi04Ok/T6qAm81WIoI/AAAAAAAAAQs/sRglHspUB3s/godin.jpg' style='max-width:97.5%;clear:both;' border='0' /></a></div>
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		<title>Does +Klout matter?</title>
		<link>http://internetbusinessmastermind.com/does-klout-matter</link>
		<comments>http://internetbusinessmastermind.com/does-klout-matter#comments</comments>
		<pubDate>Mon, 07 May 2012 05:48:26 +0000</pubDate>
		<dc:creator>Ralf Skirr</dc:creator>
				<category><![CDATA[Ralf Skirr's Google Plus Posts]]></category>
		<category><![CDATA[ibmm]]></category>
		<category><![CDATA[influencemeasurement]]></category>
		<category><![CDATA[influencemetrics]]></category>

		<guid isPermaLink="false">http://internetbusinessmastermind.com/does-klout-matter</guid>
		<description><![CDATA[Does +Klout matter?Despite everybody agreeing that  #influencemetrics  are questionable, here&#39;s a hint whether this new industry will succeed big time, or not. The image below shows increase in Klout&#39;s API calls from July 2010 to March 2012. The pic speaks for itself.5 to 10 years from now,  #influencemeasurement  will be everywhere, online and offline.  #ibmm  Here&#39;s Klout&#39;s blog post from which I linked the image:http://corp.klout.com/blog/2012/05/more-ways-to-use-your-klout  ]]></description>
			<content:encoded><![CDATA[<p><b>Does <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a href="https://plus.google.com/110469605246351997796" class="proflink" oid="110469605246351997796">Klout</a></span> matter?</b></p>
<p>Despite <i>everybody</i> agreeing that  #influencemetrics  are questionable, here&#39;s a hint whether this new industry will succeed big time, or not. </p>
<p>The image below shows increase in Klout&#39;s API calls from July 2010 to March 2012. The pic speaks for itself.</p>
<p>5 to 10 years from now,  #influencemeasurement  will be everywhere, online and offline.  #ibmm  </p>
<p>Here&#39;s Klout&#39;s blog post from which I linked the image:<br /><a href="http://corp.klout.com/blog/2012/05/more-ways-to-use-your-klout" >http://corp.klout.com/blog/2012/05/more-ways-to-use-your-klout</a>
<div><a href='http://s3.amazonaws.com/com.klout.perks.assets/d0b38bfd-ea03-4f13-bc40-17baf2f1f99e.png'><img src='http://s3.amazonaws.com/com.klout.perks.assets/d0b38bfd-ea03-4f13-bc40-17baf2f1f99e.png' style='max-width:97.5%;clear:both;' border='0' /></a></div>
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		<title>These numbers are shocking! Google plus a ghost town after all?</title>
		<link>http://internetbusinessmastermind.com/youve-read-the-heated-discussions-about-google-plus-being-a-ghost-town</link>
		<comments>http://internetbusinessmastermind.com/youve-read-the-heated-discussions-about-google-plus-being-a-ghost-town#comments</comments>
		<pubDate>Sat, 05 May 2012 14:19:53 +0000</pubDate>
		<dc:creator>Ralf Skirr</dc:creator>
				<category><![CDATA[Ralf Skirr's Google Plus Posts]]></category>
		<category><![CDATA[ghosttown]]></category>
		<category><![CDATA[googleplus]]></category>
		<category><![CDATA[ibmm]]></category>

		<guid isPermaLink="false">http://internetbusinessmastermind.com/youve-read-the-heated-discussions-about-google-plus-being-a-ghost-town</guid>
		<description><![CDATA[You&#39;ve read the heated discussions about Google plus being a &#39;Ghost town&#39; and profiles not getting engagement on g+. I compared the Facebook and Google plus posts from 3 social media celebrities. Here&#39;s a comparison of Facebook success and Google plus failure for +Mari Smith, +Robert Scoble, and +Guy Kawasaki.  #ibmm   #ghosttown   #googleplus
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												Facebook vs. Google Plus Engagement - You Had No Idea How Bad It Is For ... ! [infographic]
												There&#39;s a time a man must face the TRUTH! I liked Google plus better than Facebook. I called myself a ...]]></description>
			<content:encoded><![CDATA[<p>You&#39;ve read the heated discussions about Google plus being a &#39;Ghost town&#39; and profiles not getting engagement on g+. I compared the Facebook and Google plus posts from 3 social media celebrities. </p>
<p>Here&#39;s a comparison of Facebook success and Google plus failure for <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a href="https://plus.google.com/112707199408484711520" class="proflink" oid="112707199408484711520">Mari Smith</a></span>, <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a href="https://plus.google.com/111091089527727420853" class="proflink" oid="111091089527727420853">Robert Scoble</a></span>, and <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a href="https://plus.google.com/112374836634096795698" class="proflink" oid="112374836634096795698">Guy Kawasaki</a></span>.</p>
<p>  #ibmm   #ghosttown   #googleplus
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													<img style='max-width:none;' src='http://images0-focus-opensocial.googleusercontent.com/gadgets/proxy?container=focus&#038;gadget=a&#038;resize_h=100&#038;url=http%3A%2F%2Finternetbusinessmastermind.com%2Fwp-content%2Fuploads%2Ffacebook-vs-google-plus-box-280x280.jpg' border='0' />
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<p>												<a href='http://internetbusinessmastermind.com/facebook-vs-google-plus-engagement-infographic'>Facebook vs. Google Plus Engagement &#8211; You Had No Idea How Bad It Is For &#8230; ! [infographic]</a><br />
												There&#39;s a time a man must face the TRUTH! I liked Google plus better than Facebook. I called myself a Google Plus Ambassador. Then I looked at the numb
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		<title>New comment on my blog  #ibmm  :</title>
		<link>http://internetbusinessmastermind.com/new-comment-on-my-blog-ibmm</link>
		<comments>http://internetbusinessmastermind.com/new-comment-on-my-blog-ibmm#comments</comments>
		<pubDate>Sat, 05 May 2012 01:00:20 +0000</pubDate>
		<dc:creator>Ralf Skirr</dc:creator>
				<category><![CDATA[Ralf Skirr's Google Plus Posts]]></category>
		<category><![CDATA[g+]]></category>
		<category><![CDATA[ibmm]]></category>

		<guid isPermaLink="false">http://internetbusinessmastermind.com/new-comment-on-my-blog-ibmm</guid>
		<description><![CDATA[&#34;a very well composed and directed description about the topic It will always be stimulating to read content from other writers and practice a little something from their store. I’d prefer to use some with the content on my blog whether you don’t mind.Thanks for sharing.Keep up the great work.&#34;Makes me want to respond:{Thank you for this great {comment &#124; piece of spin crap} &#124; huh? &#124;  #@$!!**@#$}How many % is the chance that my reply will turn out polite? +Rohan Pawale , you&#39;re good at math...  ]]></description>
			<content:encoded><![CDATA[<p>&quot;a very well composed and directed description about the topic It will always be stimulating to read content from other writers and practice a little something from their store. I’d prefer to use some with the content on my blog whether you don’t mind.Thanks for sharing.Keep up the great work.&quot;</p>
<p>Makes me want to respond:<br />{Thank you for this great {comment | piece of spin crap} | huh? |  #@$!!**@#$}</p>
<p>How many % is the chance that my reply will turn out polite? <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a href="https://plus.google.com/111643487923326882910" class="proflink" oid="111643487923326882910">Rohan Pawale</a></span> , you&#39;re good at math&#8230;
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		<title>Google plus will be integrated big time into Google news</title>
		<link>http://internetbusinessmastermind.com/news-news</link>
		<comments>http://internetbusinessmastermind.com/news-news#comments</comments>
		<pubDate>Fri, 04 May 2012 17:44:34 +0000</pubDate>
		<dc:creator>Ralf Skirr</dc:creator>
				<category><![CDATA[Ralf Skirr's Google Plus Posts]]></category>
		<category><![CDATA[ibmm]]></category>
		<category><![CDATA[SMSS12]]></category>

		<guid isPermaLink="false">http://internetbusinessmastermind.com/news-news</guid>
		<description><![CDATA[Google plus will be integrated big time into Google news. I have previously seen the authorship info on Google news articles, with link to the news&#39; author&#39;s g+ profile.  #ibmm  Screenshot of g+ authorship info on Google News page here:http://internetbusinessmastermind.com/google-plus-profiles-enhancing-google-news-i-knew-they-showed-up-in-search-resultsToday they announced several changes to Google news, making g+ more prominent on the news page. See the red dot top right of the screen shot below? That&#39;s g+ on the news page.I watch g+ closely, engagement still is a joke compared to Facebook. Even &#39;social media celebrities&#39; like +Guy Kawasaki and +Mari Smith ...]]></description>
			<content:encoded><![CDATA[<p><b>Google plus will be integrated big time into Google news.</b> I have previously seen the authorship info on Google news articles, with link to the news&#39; author&#39;s g+ profile.  #ibmm  <br />Screenshot of g+ authorship info on Google News page here:<br /><a href="http://internetbusinessmastermind.com/google-plus-profiles-enhancing-google-news-i-knew-they-showed-up-in-search-results" >http://internetbusinessmastermind.com/google-plus-profiles-enhancing-google-news-i-knew-they-showed-up-in-search-results</a></p>
<p>Today they announced several changes to Google news, making g+ more prominent on the news page. See the red dot top right of the screen shot below? That&#39;s g+ on the news page.</p>
<p><b>I watch g+ closely, engagement still is a joke compared to Facebook.</b> Even &#39;social media celebrities&#39; like <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a href="https://plus.google.com/112374836634096795698" class="proflink" oid="112374836634096795698">Guy Kawasaki</a></span> and <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a href="https://plus.google.com/112707199408484711520" class="proflink" oid="112707199408484711520">Mari Smith</a></span> get much more engagement on Facebook, than on g+. </p>
<p>Just an example: I compared engagement for a post that +Guy Kawasaki posted to g+ <i>and</i> Facebook. </p>
<p>On Facebook Guy got 1 Like per 1,602 subscribers. <br />On g+ he got 1 +1 per 37,233 subscribers. </p>
<p>Facebook: 1 comment per 3,750 subscribers. <br />Google plus: 1 comment per 87,498 subscribers.</p>
<p>The difference is shocking!</p>
<p><b>You can see the results as infographic here</b>, also for Mari Smith and <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a href="https://plus.google.com/111091089527727420853" class="proflink" oid="111091089527727420853">Robert Scoble</a></span>. </p>
<p><a href="http://internetbusinessmastermind.com/facebook-vs-google-plus-engagement-infographic" >http://internetbusinessmastermind.com/facebook-vs-google-plus-engagement-infographic</a></p>
<p>Just 2 days ago <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a href="https://plus.google.com/118320665823821681206" class="proflink" oid="118320665823821681206">Chris Brogan</a></span> said it loud and clear at  #SMSS12  : Google plus pages aren&#39;t critical to have, engagement is very low.</p>
<p><b>But Google will be pushing g+ until hell freezes over.</b> </p>
<p>Next week&#39;s changes at Google news are proof of that. Eventually people will be so tired that they sign up. As my Borg friends like to say: &quot;Resistance Is Futile!&quot; </p>
<p>If the engagement at g+ ever goes where we would like to see it? I&#39;m not sure.</p>
<p>Here&#39;s the link to Google&#39;s announcement about the changes for Google news:
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<p>												<a href='http://googlenewsblog.blogspot.de/2012/05/updates-to-google-news-us-edition.html'>Google News Blog: Updates to Google News US Edition: Larger Images, Realtime Coverage and Discussions</a><br />
												Thursday, May 3, 2012 9:44 AM. Posted by Scott Zuccarino, Product Manager, Google News When a story breaks, Google News is designed to give you the most relevant articles from a variety of sources &#8212;&#8230;
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		<title>Facebook vs. Google Plus Engagement &#8211; You Had No Idea How Bad It Is For &#8230; ! [infographic]</title>
		<link>http://internetbusinessmastermind.com/facebook-vs-google-plus-engagement-infographic</link>
		<comments>http://internetbusinessmastermind.com/facebook-vs-google-plus-engagement-infographic#comments</comments>
		<pubDate>Fri, 04 May 2012 16:50:36 +0000</pubDate>
		<dc:creator>Ralf Skirr</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://internetbusinessmastermind.com/?p=7338</guid>
		<description><![CDATA[There&#39;s a time a man must face the TRUTH! I liked Google plus better than Facebook. I called myself a Google Plus Ambassador. Then I looked at the numbers!
Most business owners and marketers still haven&#39;t joined Google plus.

	If you haven&#39;t joined g+, you&#39;re probably wondering whether it&#39;s worth the additional time.
	If you have joined g+, you&#39;re probably wondering whether it&#39;s worth the additional time. Oh.

Here&#39;s the story: Every time someone calls Google plus a &#39;ghost town&#39; I get defensive and explain how great Google plus is. I tell them how everybody is getting Google wrong. ...<p><img width="280" height="280" src="http://internetbusinessmastermind.com/wp-content/uploads/facebook-vs-google-plus-box-280x280.jpg" class="attachment-post-thumbnail wp-post-image" alt="Facebook vs. Google Plus" title="Facebook vs. Google Plus-box-280x280" /></p><p><strong>There&#39;s a time a man must face the TRUTH! I liked Google plus better than Facebook. I called myself a Google Plus Ambassador. Then I looked at the numbers!</strong></p>
<p>Most business owners and marketers still haven&#39;t joined Google plus.</p>
<ul>
	<li>If you haven&#39;t joined g+, you&#39;re probably wondering whether it&#39;s worth the additional time.</li>
	<li>If you <em>have </em>joined g+, you&#39;re probably wondering whether it&#39;s worth the additional time. Oh.</li>
</ul>
<p>Here&#39;s the story: Every time someone calls Google plus a &#39;ghost town&#39; I get defensive and explain how great Google plus is. I tell them how everybody is getting Google wrong. Just like many fellow Google plus users with me.</p>
<ul>
	<li>We&#39;ve dissed Journalists who were writing about low Google plus engagement.</li>
	<li>We&#39;ve suspected them of getting paid by Facebook.</li>
	<li>We bombarded the wall of g+ critics with malicious comments.</li>
</ul>
<p>Hey, at least <em>there&#39;s</em> some engagement!&nbsp;</p>
<p>If you want to get slapped, go and send a message out saying &#39;Google plus is a ghost town,&#39; or &#39;Engagement on Google plus is unbelievably low.&#39;</p>
<p>Then, a few weeks back, I started to lookout for Google plus content that Plussers posted to their Facebook wall as well. And I looked at how many likes, comments, and shares they get on both platforms.</p>
<p>Then I looked at how many followers they have. And I crunched the numbers, with surprising results.</p>
<p><span id="more-7338"></span></p>
<p><strong>Here are 3 examples for prominent social networkers and how their fans engage on Facebook and Google plus.</strong></p>
<ol>
	<li>With <strong>Mari Smith</strong>&#39;s numbers you may still think &#39;so what?&#39;&nbsp;</li>
	<li>When you see <strong>Robert Scoble</strong>&#39;s numbers you&#39;ll be surprised.</li>
	<li>When you see <strong>Guy Kawasaki</strong>&#39;s numbers, you&#39;ll be in tears (if you&#39;re a Google plus evangelist) or rolling on the floor laughing (if you&#39;re a Facebook fan, or Mark Zuckerberg).</li>
</ol>
<p><strong>The numbers below are for a specific post that was posted to Google plus and to Facebook on the same day. The numbers were taken a few days after the post, when activity had died.</strong></p>
<p><img alt="Infographic: Mari Smith, user engagement on Google plus and Facebook compared." class="size-full wp-image-7340" height="1372" src="http://internetbusinessmastermind.com/wp-content/uploads/mari-smith-google-plus-facebook-info-graphic.jpg" title="Mari Smith, user engagement on Google plus and Facebook compared." width="620" /></p>
<p><span style="font-size:10px;">(Sorry for the excessive ibmm branding, I pulled 9 separate graphics together on this page.)</span></p>
<p>Mari&#39;s numbers are interesting, because she has roughly the same number of subscribers on both social media sites.&nbsp;It must be said, though, that the post on Facebook was posted to her Fan Page, not to her personal profile. Mari Smith has many more subscribers on her profile.</p>
<p>But I needed to compare numbers for the same content on g+ and Facebook, and this piece was posted to the fan page.</p>
<p><strong>Source:</strong><br />
	This is the post for which I compared the numbers:<br />
	<a href="https://plus.google.com/112707199408484711520/posts/QfyCJHe9BRT" target="_blank">https://plus.google.com/112707199408484711520/posts/QfyCJHe9BRT</a></p>
<p>Here&#39;s Mari Smith&#39;s Facebook Fan Page:<br />
	<a href="http://www.facebook.com/marismith" target="_blank">http://www.facebook.com/marismith</a></p>
<p><img alt="Infographic: Robert Scoble, user engagement on Google plus and Facebook compared." class="size-full wp-image-7342" height="1372" src="http://internetbusinessmastermind.com/wp-content/uploads/robert-scoble-google-plus-facebook-info-graphic.jpg" title="Robert Scoble, user engagement on Google plus and Facebook compared." width="620" /></p>
<p><strong>Robert&#39;s results for this post vary more than Mari&#39;s.</strong> For likes this post&#39;s results are much worse, for shares the results are better. This is pretty rare, though.</p>
<p>While Mari Smith has similar audience size (remember, it&#39;s only her Facebook Page), in Robert&#39;s sample the g+ audience is much larger.</p>
<p>Many people say that larger following will result in less engagement.</p>
<p><strong>Source:</strong><br />
	Robert Scoble&#39;s Google plus post:<br />
	<a href="https://plus.google.com/111091089527727420853/posts/EYSBfatd1SL" target="_blank">https://plus.google.com/111091089527727420853/posts/EYSBfatd1SL</a></p>
<p>And Robert&#39;s Facebook profile:<br />
	<a href="http://www.facebook.com/RobertScoble">http://www.facebook.com/RobertScoble</a></p>
<p><img alt="Infographic: Guy Kawasaki, user engagement on Google plus and Facebook compared." class="alignnone size-full wp-image-7343" height="1372" src="http://internetbusinessmastermind.com/wp-content/uploads/guy-kawasaki-google-plus-facebook-info-graphic.jpg" title="Guy Kawasaki, user engagement on Google plus and Facebook compared." width="620" /></p>
<p><strong>Did I check the wrong post? Is it an outlier?</strong></p>
<p>These numbers are so extreme that I wanted to make sure I didn&#39;t catch an outlier. I checked with <a href="http://www.circlecount.com/p/112374836634096795698" target="_blank">CircleCount</a>. The results above are in line with Guy&#39;s average results over the last 30 days. Average is 28 comments per posting, 19 reshares per posting, and 66 +1&#39;s per posting; with currently 1,912,115 followers.</p>
<p><strong>Guy Kawasaki&#39;s numbers are way off, in two ways.</strong></p>
<ol>
	<li>Compared to Facebook, the engagement numbers are unbelievably low on Google plus.</li>
	<li>Looking at the posts of Mari and Guy on Facebook, his engagement numbers are also&nbsp;way down, compared to Mari.</li>
</ol>
<p><strong>Why is that so?</strong></p>
<p>I believe the reason is that Mari mostly posts within a small range of topics. Mari is all about <a href="https://marismith.infusionsoft.com/go/10fbtips/rmsrecom/" target="_blank">social media and Facebook</a>.</p>
<p>Guy, on the other hand, is famous for doing the opposite. He loves finding interesting stuff across <a href="http://alltop.com/" target="_blank">ALL TOPics</a>.</p>
<p>Robert Scoble is somewhere inbetween. He&#39;s all about tech startups, gadgets, and a pint of <a href="http://www.rackspace.com/" target="_blank">Rackspace</a>. His posts are broader than Mari&#39;s, but not as broad as Guy&#39;s.</p>
<p><strong>Look at the topics from Guy&#39;s last 10 g+ posts today:</strong></p>
<ol>
	<li>Marshmallow Twig Roaster</li>
	<li>Graduation Speeches</li>
	<li>Yahoo CEO Resume Revelations</li>
	<li>Origami</li>
	<li>His Google plus book, <a href="http://www.guykawasaki.com/what-the-plus/" target="_blank">What the Plus!</a></li>
	<li>A Mother&#39;s Day gift for a hockey mom</li>
	<li>Apple Inc.</li>
	<li>May Day celebrations and protests&nbsp;</li>
	<li>A funny pic about Silicon Valley Nerds</li>
	<li>A cop pulling over a doughnut truck</li>
</ol>
<p>People love Guy Kawasaki for the new, funny, and interesting things he finds every day.</p>
<p>Yet, it seems to decrease engagement massively.</p>
<p><strong>Source:</strong></p>
<p>Guy&#39;s Google plus post:<br />
	<a href="https://plus.google.com/112374836634096795698/posts/WbpeyEwvBSk" target="_blank">https://plus.google.com/112374836634096795698/posts/WbpeyEwvBSk</a></p>
<p>And Guy Kawasaki&#39;s Facebook profile:<br />
	<a href="http://www.facebook.com/guy" target="_blank">http://www.facebook.com/guy&nbsp;</a></p>
<h2>The hidden metrics and the ROI of social media marketing.</h2>
<p>Likes, comments, and shares are easy to count. They don&#39;t help us pay the rent, though. Or the Ferrari. *wink @ Mari* At least not in a way we can measure easily.</p>
<p>From a sales and marketing perspective the most important metric is &#39;click-throughs.&#39; Clicks to our promotions, clicks to our sites. More click-throughs = more conversions and higher ad revenue.</p>
<p>I don&#39;t know the click-throughs for Mari, Robert, and Guy. It might well be that engagement on g+ is low, but the click throughs from up to 2 million followers are high enough!</p>
<h2>Conclusions about engagement on Google plus compared to Facebook.&nbsp;</h2>
<p>Keep in mind that I&#39;m using 3 randomly picked posts to illustrate my ideas. This is not &#39;proof&#39; for anything, further study is necessary.</p>
<p><strong>1. Engagement is significantly lower on Google plus. </strong>This is a biggie, although Google plus users frequently deny it. Your day has only 24 hours. There are unlimited marketing opportunities out there. You have to evaluate if Google plus is really worth your time.</p>
<p><a href="http://www.chrisbrogan.com" target="_blank">Chris Brogan</a> has spoken open words in his session at <a href="http://www.socialmediaexaminer.com/socialmedia12/" target="_blank">Social Media Success Summit 2012</a> two days ago. Slightly paraphrasing: &quot;I don&#39;t think it&#39;s critical to have a Google plus business page. You&#39;re not going to have a lot interaction.&quot; He recommended that if you engage on Google plus you rather use your personal profile than a business page.</p>
<p>The engagement analyzed in this blog post is from personal profiles. If you did the same analysis for pages, you&#39;d quickly close the book on Google plus and move on to Facebook and LinkedIn.</p>
<p><strong>2. Building a larger audience often results in lower engagement. </strong>On any platform. The larger your audience is, the less targeted it is. The more targeted your audience is, the more successful any campaign will be. You don&#39;t need to target all the 2 Billion people who have internet. You&#39;ll have less work and better results the smaller and more targeted your audience is.</p>
<p><strong>3. If you restrict your posts to a tightly defined topic, you&#39;ll get higher engagement.</strong> This, too, is about targeted social media marketing. Posting across many different topics will give you lower engagement. <a href="https://plus.google.com/s/%23cats" target="_blank">Cats</a> and <a href="https://plus.google.com/s/%23bacon" target="_blank">bacon</a> are the exception to the rule.</p>
<p>I&#39;m neither criticizing any of these authors, nor saying bye bye to Google plus. I DO like g+ better. I AM a g+ Ambassador. But Google plus users must stop treating every critic like an idiot or a propagandist paid by Facebook.</p>
<p>Engagement is significantly lower on Google plus, even for celebrities. And for the little guy, like me, and probably you, at g+ there&#39;s a lot of time and work needed to get even a tiny bit of response.</p>
<p>I do believe, though, that Google plus will be a success, and I&#39;ll cover the &#39;Why&#39; in a separate post.&nbsp;</p>
<p>Let me finish with a quote from Guy Kawasaki that I picked up today:</p>
<p>&quot;Get on Google plus! Stake your claim! Before it becomes &#39;downtown Manhattan.&#39; Look at it as investment in the future.&quot;<a class="tweet-quote" href="http://twitter.com/?status=Get on Google plus! Stake your claim! Look at it as investment in the future. says Guy Kawasaki http://internetbusinessmastermind.com/facebook-vs-google-plus-engagement-infographic" target="_blank"></a></p>
<p>Engage?</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
]]></description>
			<content:encoded><![CDATA[<p><img width="280" height="280" src="http://internetbusinessmastermind.com/wp-content/uploads/facebook-vs-google-plus-box-280x280.jpg" class="attachment-post-thumbnail wp-post-image" alt="Facebook vs. Google Plus" title="Facebook vs. Google Plus-box-280x280" /></p><p><strong>There&#39;s a time a man must face the TRUTH! I liked Google plus better than Facebook. I called myself a Google Plus Ambassador. Then I looked at the numbers!</strong></p>
<p>Most business owners and marketers still haven&#39;t joined Google plus.</p>
<ul>
	<li>If you haven&#39;t joined g+, you&#39;re probably wondering whether it&#39;s worth the additional time.</li>
	<li>If you <em>have </em>joined g+, you&#39;re probably wondering whether it&#39;s worth the additional time. Oh.</li>
</ul>
<p>Here&#39;s the story: Every time someone calls Google plus a &#39;ghost town&#39; I get defensive and explain how great Google plus is. I tell them how everybody is getting Google wrong. Just like many fellow Google plus users with me.</p>
<ul>
	<li>We&#39;ve dissed Journalists who were writing about low Google plus engagement.</li>
	<li>We&#39;ve suspected them of getting paid by Facebook.</li>
	<li>We bombarded the wall of g+ critics with malicious comments.</li>
</ul>
<p>Hey, at least <em>there&#39;s</em> some engagement!&nbsp;</p>
<p>If you want to get slapped, go and send a message out saying &#39;Google plus is a ghost town,&#39; or &#39;Engagement on Google plus is unbelievably low.&#39;</p>
<p>Then, a few weeks back, I started to lookout for Google plus content that Plussers posted to their Facebook wall as well. And I looked at how many likes, comments, and shares they get on both platforms.</p>
<p>Then I looked at how many followers they have. And I crunched the numbers, with surprising results.</p>
<p><span id="more-7338"></span></p>
<p><strong>Here are 3 examples for prominent social networkers and how their fans engage on Facebook and Google plus.</strong></p>
<ol>
	<li>With <strong>Mari Smith</strong>&#39;s numbers you may still think &#39;so what?&#39;&nbsp;</li>
	<li>When you see <strong>Robert Scoble</strong>&#39;s numbers you&#39;ll be surprised.</li>
	<li>When you see <strong>Guy Kawasaki</strong>&#39;s numbers, you&#39;ll be in tears (if you&#39;re a Google plus evangelist) or rolling on the floor laughing (if you&#39;re a Facebook fan, or Mark Zuckerberg).</li>
</ol>
<p><strong>The numbers below are for a specific post that was posted to Google plus and to Facebook on the same day. The numbers were taken a few days after the post, when activity had died.</strong></p>
<p><img alt="Infographic: Mari Smith, user engagement on Google plus and Facebook compared." class="size-full wp-image-7340" height="1372" src="http://internetbusinessmastermind.com/wp-content/uploads/mari-smith-google-plus-facebook-info-graphic.jpg" title="Mari Smith, user engagement on Google plus and Facebook compared." width="620" /></p>
<p><span style="font-size:10px;">(Sorry for the excessive ibmm branding, I pulled 9 separate graphics together on this page.)</span></p>
<p>Mari&#39;s numbers are interesting, because she has roughly the same number of subscribers on both social media sites.&nbsp;It must be said, though, that the post on Facebook was posted to her Fan Page, not to her personal profile. Mari Smith has many more subscribers on her profile.</p>
<p>But I needed to compare numbers for the same content on g+ and Facebook, and this piece was posted to the fan page.</p>
<p><strong>Source:</strong><br />
	This is the post for which I compared the numbers:<br />
	<a href="https://plus.google.com/112707199408484711520/posts/QfyCJHe9BRT" target="_blank">https://plus.google.com/112707199408484711520/posts/QfyCJHe9BRT</a></p>
<p>Here&#39;s Mari Smith&#39;s Facebook Fan Page:<br />
	<a href="http://www.facebook.com/marismith" target="_blank">http://www.facebook.com/marismith</a></p>
<p><img alt="Infographic: Robert Scoble, user engagement on Google plus and Facebook compared." class="size-full wp-image-7342" height="1372" src="http://internetbusinessmastermind.com/wp-content/uploads/robert-scoble-google-plus-facebook-info-graphic.jpg" title="Robert Scoble, user engagement on Google plus and Facebook compared." width="620" /></p>
<p><strong>Robert&#39;s results for this post vary more than Mari&#39;s.</strong> For likes this post&#39;s results are much worse, for shares the results are better. This is pretty rare, though.</p>
<p>While Mari Smith has similar audience size (remember, it&#39;s only her Facebook Page), in Robert&#39;s sample the g+ audience is much larger.</p>
<p>Many people say that larger following will result in less engagement.</p>
<p><strong>Source:</strong><br />
	Robert Scoble&#39;s Google plus post:<br />
	<a href="https://plus.google.com/111091089527727420853/posts/EYSBfatd1SL" target="_blank">https://plus.google.com/111091089527727420853/posts/EYSBfatd1SL</a></p>
<p>And Robert&#39;s Facebook profile:<br />
	<a href="http://www.facebook.com/RobertScoble">http://www.facebook.com/RobertScoble</a></p>
<p><img alt="Infographic: Guy Kawasaki, user engagement on Google plus and Facebook compared." class="alignnone size-full wp-image-7343" height="1372" src="http://internetbusinessmastermind.com/wp-content/uploads/guy-kawasaki-google-plus-facebook-info-graphic.jpg" title="Guy Kawasaki, user engagement on Google plus and Facebook compared." width="620" /></p>
<p><strong>Did I check the wrong post? Is it an outlier?</strong></p>
<p>These numbers are so extreme that I wanted to make sure I didn&#39;t catch an outlier. I checked with <a href="http://www.circlecount.com/p/112374836634096795698" target="_blank">CircleCount</a>. The results above are in line with Guy&#39;s average results over the last 30 days. Average is 28 comments per posting, 19 reshares per posting, and 66 +1&#39;s per posting; with currently 1,912,115 followers.</p>
<p><strong>Guy Kawasaki&#39;s numbers are way off, in two ways.</strong></p>
<ol>
	<li>Compared to Facebook, the engagement numbers are unbelievably low on Google plus.</li>
	<li>Looking at the posts of Mari and Guy on Facebook, his engagement numbers are also&nbsp;way down, compared to Mari.</li>
</ol>
<p><strong>Why is that so?</strong></p>
<p>I believe the reason is that Mari mostly posts within a small range of topics. Mari is all about <a href="https://marismith.infusionsoft.com/go/10fbtips/rmsrecom/" target="_blank">social media and Facebook</a>.</p>
<p>Guy, on the other hand, is famous for doing the opposite. He loves finding interesting stuff across <a href="http://alltop.com/" target="_blank">ALL TOPics</a>.</p>
<p>Robert Scoble is somewhere inbetween. He&#39;s all about tech startups, gadgets, and a pint of <a href="http://www.rackspace.com/" target="_blank">Rackspace</a>. His posts are broader than Mari&#39;s, but not as broad as Guy&#39;s.</p>
<p><strong>Look at the topics from Guy&#39;s last 10 g+ posts today:</strong></p>
<ol>
	<li>Marshmallow Twig Roaster</li>
	<li>Graduation Speeches</li>
	<li>Yahoo CEO Resume Revelations</li>
	<li>Origami</li>
	<li>His Google plus book, <a href="http://www.guykawasaki.com/what-the-plus/" target="_blank">What the Plus!</a></li>
	<li>A Mother&#39;s Day gift for a hockey mom</li>
	<li>Apple Inc.</li>
	<li>May Day celebrations and protests&nbsp;</li>
	<li>A funny pic about Silicon Valley Nerds</li>
	<li>A cop pulling over a doughnut truck</li>
</ol>
<p>People love Guy Kawasaki for the new, funny, and interesting things he finds every day.</p>
<p>Yet, it seems to decrease engagement massively.</p>
<p><strong>Source:</strong></p>
<p>Guy&#39;s Google plus post:<br />
	<a href="https://plus.google.com/112374836634096795698/posts/WbpeyEwvBSk" target="_blank">https://plus.google.com/112374836634096795698/posts/WbpeyEwvBSk</a></p>
<p>And Guy Kawasaki&#39;s Facebook profile:<br />
	<a href="http://www.facebook.com/guy" target="_blank">http://www.facebook.com/guy&nbsp;</a></p>
<h2>The hidden metrics and the ROI of social media marketing.</h2>
<p>Likes, comments, and shares are easy to count. They don&#39;t help us pay the rent, though. Or the Ferrari. *wink @ Mari* At least not in a way we can measure easily.</p>
<p>From a sales and marketing perspective the most important metric is &#39;click-throughs.&#39; Clicks to our promotions, clicks to our sites. More click-throughs = more conversions and higher ad revenue.</p>
<p>I don&#39;t know the click-throughs for Mari, Robert, and Guy. It might well be that engagement on g+ is low, but the click throughs from up to 2 million followers are high enough!</p>
<h2>Conclusions about engagement on Google plus compared to Facebook.&nbsp;</h2>
<p>Keep in mind that I&#39;m using 3 randomly picked posts to illustrate my ideas. This is not &#39;proof&#39; for anything, further study is necessary.</p>
<p><strong>1. Engagement is significantly lower on Google plus. </strong>This is a biggie, although Google plus users frequently deny it. Your day has only 24 hours. There are unlimited marketing opportunities out there. You have to evaluate if Google plus is really worth your time.</p>
<p><a href="http://www.chrisbrogan.com" target="_blank">Chris Brogan</a> has spoken open words in his session at <a href="http://www.socialmediaexaminer.com/socialmedia12/" target="_blank">Social Media Success Summit 2012</a> two days ago. Slightly paraphrasing: &quot;I don&#39;t think it&#39;s critical to have a Google plus business page. You&#39;re not going to have a lot interaction.&quot; He recommended that if you engage on Google plus you rather use your personal profile than a business page.</p>
<p>The engagement analyzed in this blog post is from personal profiles. If you did the same analysis for pages, you&#39;d quickly close the book on Google plus and move on to Facebook and LinkedIn.</p>
<p><strong>2. Building a larger audience often results in lower engagement. </strong>On any platform. The larger your audience is, the less targeted it is. The more targeted your audience is, the more successful any campaign will be. You don&#39;t need to target all the 2 Billion people who have internet. You&#39;ll have less work and better results the smaller and more targeted your audience is.</p>
<p><strong>3. If you restrict your posts to a tightly defined topic, you&#39;ll get higher engagement.</strong> This, too, is about targeted social media marketing. Posting across many different topics will give you lower engagement. <a href="https://plus.google.com/s/%23cats" target="_blank">Cats</a> and <a href="https://plus.google.com/s/%23bacon" target="_blank">bacon</a> are the exception to the rule.</p>
<p>I&#39;m neither criticizing any of these authors, nor saying bye bye to Google plus. I DO like g+ better. I AM a g+ Ambassador. But Google plus users must stop treating every critic like an idiot or a propagandist paid by Facebook.</p>
<p>Engagement is significantly lower on Google plus, even for celebrities. And for the little guy, like me, and probably you, at g+ there&#39;s a lot of time and work needed to get even a tiny bit of response.</p>
<p>I do believe, though, that Google plus will be a success, and I&#39;ll cover the &#39;Why&#39; in a separate post.&nbsp;</p>
<p>Let me finish with a quote from Guy Kawasaki that I picked up today:</p>
<p>&quot;Get on Google plus! Stake your claim! Before it becomes &#39;downtown Manhattan.&#39; Look at it as investment in the future.&quot;<a class="tweet-quote" href="http://twitter.com/?status=Get on Google plus! Stake your claim! Look at it as investment in the future. says Guy Kawasaki http://internetbusinessmastermind.com/facebook-vs-google-plus-engagement-infographic" target="_blank"></a></p>
<p>Engage?</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://internetbusinessmastermind.com/facebook-vs-google-plus-engagement-infographic/feed</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Business thinking outside of the box &#8211; one of the smartest eCommerce ideas I&#039;ve&#8230;</title>
		<link>http://internetbusinessmastermind.com/business-thinking-outside-of-the-box-one-of-the-smartest-ecommerce-ideas-ive</link>
		<comments>http://internetbusinessmastermind.com/business-thinking-outside-of-the-box-one-of-the-smartest-ecommerce-ideas-ive#comments</comments>
		<pubDate>Thu, 26 Apr 2012 17:59:35 +0000</pubDate>
		<dc:creator>Ralf Skirr</dc:creator>
				<category><![CDATA[Ralf Skirr's Google Plus Posts]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[ibmm]]></category>

		<guid isPermaLink="false">http://internetbusinessmastermind.com/business-thinking-outside-of-the-box-one-of-the-smartest-ecommerce-ideas-ive</guid>
		<description><![CDATA[Business thinking outside of the box - one of the smartest eCommerce ideas I&#39;ve seen in a long time I have no idea whether it will work, but the concept is great. It&#39;s the opposite of what you normally would be doing.- order and pay online and get it delivered, or- order and pay online and pick up in storeNow it&#39;s:- order online, pay offline, and get it delivered (or pickup in store)Besides opening online shopping to tons of customers who can&#39;t pay online, it has the added side effect of getting people back into ...]]></description>
			<content:encoded><![CDATA[<p><b>Business thinking outside of the box &#8211; one of the smartest eCommerce ideas I&#39;ve seen in a long time</b> I have no idea whether it will work, but the concept is great. It&#39;s the opposite of what you normally would be doing.<br />- order and pay online and get it delivered, or<br />- order and pay online and pick up in store<br />Now it&#39;s:<br />- order online, pay offline, and get it delivered (or pickup in store)<br />Besides opening online shopping to tons of customers who can&#39;t pay online, it has the added side effect of getting people back into the store &#8211; which could lead to follow up sales!<br />#business  #ibmm   #ecommerce</p>
<p><strong>Reshared post from +<a href='https://plus.google.com/116497426323733343074'>Del Williams</a></strong><br />
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<p>												<a href='http://pulse.me/s/8BQqo'>Walmart.com Lets You Pay With Cash When Shopping Online</a><br />
												Walmart.com is launching today &quot;Pay with Cash,&quot; a new feature that enables users to place orders online and then pay for them at a nearby Walmart.
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		<title>Google Drive is live &#8211; and here&#039;s another example for fast-food-journalism</title>
		<link>http://internetbusinessmastermind.com/google-drive-is-live-and-heres-another-example-for-fast-food-journalism</link>
		<comments>http://internetbusinessmastermind.com/google-drive-is-live-and-heres-another-example-for-fast-food-journalism#comments</comments>
		<pubDate>Tue, 24 Apr 2012 17:37:03 +0000</pubDate>
		<dc:creator>Ralf Skirr</dc:creator>
				<category><![CDATA[Ralf Skirr's Google Plus Posts]]></category>
		<category><![CDATA[g+]]></category>
		<category><![CDATA[googledrive]]></category>
		<category><![CDATA[ibmm]]></category>
		<category><![CDATA[journalism]]></category>

		<guid isPermaLink="false">http://internetbusinessmastermind.com/google-drive-is-live-and-heres-another-example-for-fast-food-journalism</guid>
		<description><![CDATA[Google Drive is live - and here&#39;s another example for fast-food-journalismWhy news journalism is meaningless, Part 6So, it&#39;s Day 1 for Google drive, and +The Next Web proudly presents it&#39;s indepth evaluation: it&#39;s not a Dropbox killer. Isn&#39;t it kind of silly to evaluate whether it is a dropbox or whatever killer ON DAY ONE? Just like people stating Google plus isn&#39;t a Facebook killer because 850 Million users didn&#39;t switch over within the first 3 months. Positioning Google drive with Apps/docs was a natural progression. Isn&#39;t it thinkable that Google will expand from there, ...]]></description>
			<content:encoded><![CDATA[<p><b>Google Drive is live</b> &#8211; and here&#39;s another example for fast-food-journalism</p>
<p><b>Why news journalism is meaningless, Part 6</b></p>
<p>So, it&#39;s Day 1 for Google drive, and <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a href="https://plus.google.com/115081025762845243709" class="proflink" oid="115081025762845243709">The Next Web</a></span> proudly presents it&#39;s indepth evaluation: it&#39;s not a Dropbox killer. </p>
<p>Isn&#39;t it kind of silly to evaluate whether it is a dropbox or whatever killer ON DAY ONE? </p>
<p>Just like people stating Google plus isn&#39;t a Facebook killer because 850 Million users didn&#39;t switch over within the first 3 months. </p>
<p>Positioning Google drive with Apps/docs was a natural progression. Isn&#39;t it thinkable that Google will expand from there, and integrate with other services? That, in the end, it will show up everywhere, just like g+ is going to be integrated everywhere? This is how they can bind users to their services. </p>
<p>Once you (=user) have all your stuff in the cloud (=ecosystem), changing services is so much more inconvenient. Google would be outright stupid if they wouldn&#39;t go this route. Think Apple&#39;s iTunes Match &#8211; pure genious in binding files to services and customers to the brand.</p>
<p>My prediction: 5 years from now Dropbox-like storage solutions without applications to actually do things with your stored files will be so dead! Companies who integrate cloud storage with services will be the only ones left.</p>
<p>Back to journalism. </p>
<p>TNW tells us: </p>
<p><b>&quot;As we reported only a bit ago Google appears to be aiming the service at companies [...] rather than positioning it as a consumer-facing service&quot;</b></p>
<p>They didn&#39;t even bother to read Google&#39;s announcement of the service: </p>
<p>&quot;Today, we’re introducing Google Drive—a place where you can create, share, collaborate, and keep all of your stuff. Whether you’re <b>working with a friend</b> on a joint research project, <b>planning a wedding with your fiancé</b> or <b>tracking a budget with roommates</b>, you can do it in Drive.&quot;</p>
<p>Doesn&#39;t sound like coroporate positioning to me&#8230;</p>
<p>Then TheNextWeb gives us a great analysis:</p>
<p><i>&quot;If Google had come out of the gates with Android and iOS integration, it could still have held a really good chance at unseating Dropbox for some users.&quot;</i> </p>
<p>What are you telling us? With Android and iOS integration <i>TODAY</i> they would be a thread to Dropbox, but since they may need another 4 weeks to publish those, Dropbox is save?</p>
<p>The problem is that, in the dire need for attention grabbing content, journalists have to make something of nothing.So they end up evaluating things within the attention span and intellectual depth of an amoeba. </p>
<p>  #journalism   #googledrive   #ibmm
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<p>												<a href='http://thenextweb.com/google/2012/04/24/google-drive-is-live-and-available-right-now-but-its-no-dropbox-killer/'>Google Drive is live, completely replaces Google Docs. Don’t call it a Dropbox killer.</a><br />
												It&#39;s been an interesting few days around the tech world, with the imminent launch of Google Drive looming large. But now the service is live at http://drive.google.com/start so get &#8230;
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		<title>Content curation just got easier: HootSuite now with RSS Reader</title>
		<link>http://internetbusinessmastermind.com/content-curation-just-got-easier-hootsuite-now-with-rss-reader</link>
		<comments>http://internetbusinessmastermind.com/content-curation-just-got-easier-hootsuite-now-with-rss-reader#comments</comments>
		<pubDate>Tue, 24 Apr 2012 13:04:02 +0000</pubDate>
		<dc:creator>Ralf Skirr</dc:creator>
				<category><![CDATA[Ralf Skirr's Google Plus Posts]]></category>
		<category><![CDATA[contentcuration]]></category>
		<category><![CDATA[g+]]></category>
		<category><![CDATA[ibmm]]></category>
		<category><![CDATA[socialmedia]]></category>
		<category><![CDATA[socialmediamanagement]]></category>

		<guid isPermaLink="false">http://internetbusinessmastermind.com/content-curation-just-got-easier-hootsuite-now-with-rss-reader</guid>
		<description><![CDATA[SproutSocial losing competitive advantage?   #socialmedia  is a lot about finding great links and sharing them to your social networks.One of the main reasons why I&#39;m using +HootSuite and +Sprout Social together is that SproutSocial offeres reading and sharing RSS feeds, while HootSuite has a few other perks.Today HootSuite is catching up, you can now add feeds to your HootSuite streams. SproutSocial is in danger of losing one of its competitive advantages.A quick test of HootSuite&#39;s RSS app shows a few things to be desired though. 1. You can&#39;t pre-view feed items, except ...]]></description>
			<content:encoded><![CDATA[<p>SproutSocial losing competitive advantage?</b> <br />  #socialmedia  is a lot about finding great links and sharing them to your social networks.</p>
<p>One of the main reasons why I&#39;m using <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a href="https://plus.google.com/102691510059608954072" class="proflink" oid="102691510059608954072">HootSuite</a></span> and <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a href="https://plus.google.com/104397714503958302159" class="proflink" oid="104397714503958302159">Sprout Social</a></span> together is that SproutSocial offeres reading and sharing RSS feeds, while HootSuite has a few other perks.</p>
<p>Today HootSuite is catching up, you can now add feeds to your HootSuite streams. SproutSocial is in danger of losing one of its competitive advantages.</p>
<p>A quick test of HootSuite&#39;s RSS app shows a few things to be desired though. <br />1. You can&#39;t pre-view feed items, except opening them in separate tabs, which will give you a mess quickly. Then you have to go back to the Hootsuite tab to share the item. <br />2. You can&#39;t connect to Google reader. It allows importing OPML files, which you can use as workaround.</p>
<p>I&#39;ll keep SproutSocial, not only because of the feed preview, but because the more streams you watch, the more uncomfortable navigating HootSuite becomes. Scrolling a mile from left to right and back just isn&#39;t a nice thing to do. If I remember right, usability tests already found that out 1 1/2 decades ago.</p>
<p>SproutSocial has the advantage of showing all streams in 1 view, and you can quickly select what you want to see by checking and un-checking boxes. Smart.</p>
<p><a href="http://sproutsocial.com" >http://sproutsocial.com</a></p>
<p>  #socialmediamanagement   #contentcuration   #ibmm
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<p>												<a href='http://blog.hootsuite.com/fourth-app-directory/'>HootSuite Social Media Management » HootSuite Welcomes a New Wave of Tools to the HootSuite App Directory</a><br />
												HootSuite helps teams engage with audiences and analyze campaigns across multiple social networks like Twitter, Facebook, LinkedIn and Google+ Pages from one secure web-based dashboard.
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		<title>How +Klout, Kred &amp; Co</title>
		<link>http://internetbusinessmastermind.com/how-klout-kred-co</link>
		<comments>http://internetbusinessmastermind.com/how-klout-kred-co#comments</comments>
		<pubDate>Mon, 23 Apr 2012 11:14:26 +0000</pubDate>
		<dc:creator>Ralf Skirr</dc:creator>
				<category><![CDATA[Ralf Skirr's Google Plus Posts]]></category>
		<category><![CDATA[g+]]></category>
		<category><![CDATA[ibmm]]></category>
		<category><![CDATA[socialscoring]]></category>

		<guid isPermaLink="false">http://internetbusinessmastermind.com/how-klout-kred-co</guid>
		<description><![CDATA[How +Klout, Kred &#38; Co. deliver surprising insights for businessDespite the industry being in its infancy - and getting lots of criticism for that - I&#39;m fascinated by the idea of social media influence measurement.  +markschaefer, as far as I know, wrote the very first book on the topic of social media influence, and he frequently covers  #socialscoring  on his blog. (He&#39;s on g+, no idea why he&#39;s not getting linked in my mention.)Here&#39;s a brand new blog post, showing a real life example how companies can get insights from social media ...]]></description>
			<content:encoded><![CDATA[<p><b>How <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a href="https://plus.google.com/110469605246351997796" class="proflink" oid="110469605246351997796">Klout</a></span>, Kred &amp; Co. deliver surprising insights for business</b><br />Despite the industry being in its infancy &#8211; and getting lots of criticism for that &#8211; I&#39;m fascinated by the idea of social media influence measurement. </p>
<p> +markschaefer, as far as I know, wrote the very first book on the topic of social media influence, and he frequently covers  #socialscoring  on his blog. (He&#39;s on g+, no idea why he&#39;s not getting linked in my mention.)</p>
<p>Here&#39;s a brand new blog post, showing a real life example how companies can get insights from social media measurement.  #ibmm
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<p>												<a href='http://www.businessesgrow.com/2012/04/23/using-klout-and-social-scoring-for-sales-and-marketing-teams/'>Using Klout and social scoring for sales and marketing teams</a><br />
												Can you use Klout to help the effectiveness of your sales and marketing teams? Here&#39;s a test case.
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		<title>Facebook, Twitter &amp; Co</title>
		<link>http://internetbusinessmastermind.com/social-business-social-influence</link>
		<comments>http://internetbusinessmastermind.com/social-business-social-influence#comments</comments>
		<pubDate>Thu, 19 Apr 2012 09:18:23 +0000</pubDate>
		<dc:creator>Ralf Skirr</dc:creator>
				<category><![CDATA[Ralf Skirr's Google Plus Posts]]></category>
		<category><![CDATA[1]]></category>
		<category><![CDATA[2]]></category>
		<category><![CDATA[g+]]></category>
		<category><![CDATA[ibmm]]></category>
		<category><![CDATA[socialbusiness]]></category>

		<guid isPermaLink="false">http://internetbusinessmastermind.com/facebook-twitter-co</guid>
		<description><![CDATA[o. Diluting the Meaning of Social &#39;Social Business&#39; and &#39;Social Influence&#39; had a very specific meaning a few years back. Now they&#39;re increasingly used in the simple context of using Facebook, Twitter and other &#39;social sites.&#39; +Mari Smith started a lively discussion on the shift of meaning. Lots of interesting comments there. https://plus.google.com/112707199408484711520/posts/fjp4tiUdV4d  #socialbusiness   #ibmmReshared post from +Mari SmithQuestion: What is your understanding of the term &#34;Social Business?&#34;1) A company fully integrating &#34;social&#34; internally and externally.2) A company (for profit) designed to address a social objective. 3) Or both? Or?I like to ...]]></description>
			<content:encoded><![CDATA[<p>o. Diluting the Meaning of Social</b> &#39;Social Business&#39; and &#39;Social Influence&#39; had a very specific meaning a few years back. Now they&#39;re increasingly used in the simple context of using Facebook, Twitter and other &#39;social sites.&#39; <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a href="https://plus.google.com/112707199408484711520" class="proflink" oid="112707199408484711520">Mari Smith</a></span> started a lively discussion on the shift of meaning. Lots of interesting comments there. <br /><a href="https://plus.google.com/112707199408484711520/posts/fjp4tiUdV4d" class="ot-anchor">https://plus.google.com/112707199408484711520/posts/fjp4tiUdV4d</a></p>
<p>  #socialbusiness   #ibmm</p>
<p><strong>Reshared post from +<a href='https://plus.google.com/112707199408484711520'>Mari Smith</a></strong><br />
<blockquote><b>Question: What is your understanding of the term &quot;Social Business?&quot;</b></p>
<p>1) A company fully integrating &quot;social&quot; internally and externally.<br />2) A company (for profit) designed to address a social objective. <br />3) Or both? Or?</p>
<p>I like to use the term &quot;social business&quot; predominantly with definition #1 per what IBM is doing &#8211; see more on this below. </p>
<p>However, &quot;social business&quot; was first defined by Nobel Peace Prize laureate Prof. <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a href="https://plus.google.com/114848435876861502546" class="proflink" oid="114848435876861502546">Muhammad Yunus</a></span> to mean #2. See: <a href="http://en.wikipedia.org/wiki/Social_business" >http://en.wikipedia.org/wiki/Social_business</a></p>
<p>[Update: and see also <a href="http://www.socialbusiness.org/" >http://www.socialbusiness.org/</a>]</p>
<p>To me, a <i>social business</i> is a company that is fully integrating social networking and relationship building <b>both internally and externally.</b> It&#39;s a company that GETS what it means to be social and is not afraid to embrace open communication among employees, management, vendors and customers. Social businesses are more successful at external social media marketing because of their internal cohesiveness and connections between all employees. </p>
<p>More and more, we&#39;re hearing about &quot;social media&quot; evolving into &quot;social business&quot;. It&#39;s not a standalone component of marketing. Companies like <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a href="https://plus.google.com/100296114230478191916" class="proflink" oid="100296114230478191916">IBM</a></span> are leading the way with their training, initiatives and this explanatory section on their website: <a href="http://ibm.com/socialbusiness" >http://ibm.com/socialbusiness</a>. I like IBM&#39;s definition of <i>social business</i> &#8211; excerpted from their site:</p>
<p><i>A social business isn&#39;t just a company that has a Facebook page and a Twitter handle. A social business is one that embraces and cultivates a spirit of collaboration and community throughout its organization—both internally and externally.</i><br /><i>IBM has identified three distinct characteristics of a social business:</i><br /><i><b>Engaged</b> —deeply connecting people, including customers, employees, and partners, to be involved in productive, efficient ways.</i><br /><i><b>Transparent</b> —removing boundaries to information, experts and assets, helping people align every action to drive business results.</i><br /><i><b>Nimble</b> —speeding up business with information and insight to anticipate and address evolving opportunities.</i></p>
<p>Your thoughts?</p>
<p>.</p></blockquote>
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<p>												<a href='http://ibm.com/socialbusiness'>IBM &#8211; Smarter Planet &#8211; Social business &#8211; Overview &#8211; United States</a><br />
												IBM has identified three distinct characteristics of a Social Business: a social business is engaged, a social business is transparent, a social business is nimble
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		<title>Things to come &#8211; Social scoring will be everywhere. Online and offline</title>
		<link>http://internetbusinessmastermind.com/things-to-come-social-scoring-will-be-everywhere-online-and-offline</link>
		<comments>http://internetbusinessmastermind.com/things-to-come-social-scoring-will-be-everywhere-online-and-offline#comments</comments>
		<pubDate>Tue, 17 Apr 2012 11:13:22 +0000</pubDate>
		<dc:creator>Ralf Skirr</dc:creator>
				<category><![CDATA[Ralf Skirr's Google Plus Posts]]></category>
		<category><![CDATA[g+]]></category>
		<category><![CDATA[googleglasses]]></category>
		<category><![CDATA[ibmm]]></category>
		<category><![CDATA[socialmediainfluence]]></category>
		<category><![CDATA[socialscoring]]></category>

		<guid isPermaLink="false">http://internetbusinessmastermind.com/?p=5542</guid>
		<description><![CDATA[I&#39;ve been researching  #socialmediainfluence  for several weeks now. That is: the scoring of your influence based on how connected you are on the web, and how people respond when you post something.The most common reaction of people today is that social scoring is silly and not reflecting real influence. But the site +Mari Smith shared below is a tiny glimpse into our future.  #socialscoring  will be everywhere.- When you apply for a job, your +Klout (or the equivalent form other scoring companies, for example +PeerIndex ) will be checked.- When you ...]]></description>
			<content:encoded><![CDATA[<p>I&#39;ve been researching  #socialmediainfluence  for several weeks now. That is: the scoring of your influence based on how connected you are on the web, and how people respond when you post something.</p>
<p>The most common reaction of people today is that social scoring is silly and not reflecting real influence. </p>
<p><b>But the site <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a href="https://plus.google.com/112707199408484711520" class="proflink" oid="112707199408484711520">Mari Smith</a></span> shared below is a tiny glimpse into our future.</b><br />  #socialscoring  will be everywhere.<br />- When you apply for a job, your <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a href="https://plus.google.com/110469605246351997796" class="proflink" oid="110469605246351997796">Klout</a></span> (or the equivalent form other scoring companies, for example <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a href="https://plus.google.com/114799820615293125549" class="proflink" oid="114799820615293125549">PeerIndex</a></span> ) will be checked.<br />- When you sit down at a restaurant table, your score will pop up on the waiters tiny device for taking orders.<br />- When you post a tweet, your score will be displayed next to your tweet. <br />- When you meet a random stranger on the street, his score will pop up in your  #googleglasses  .</p>
<p>It seem&#39;s strange, but the future we&#39;ve seen in movies is arriving faster than we thought.  #ibmm</p>
<p><strong>Reshared post from +<a href='https://plus.google.com/112707199408484711520'>Mari Smith</a></strong><br />
<blockquote><b>Dating Site Finds You A Mate Based On Your Klout Score</b></p>
<p>Omg &#8211; seriously? Hmmmm &#8211; thoughts? </p>
<p>I respect the founders and concept behind <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a href="https://plus.google.com/110469605246351997796" class="proflink" oid="110469605246351997796">Klout</a></span> but I still think it&#39;s a very arbitrary way of measuring true influence. However, the idea that couples could be matched up based on these arbitrary numbers&#8230;. hmm.</p></blockquote>
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<p style='margin-bottom:5px;'><strong>Embedded Link</strong></p>
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													<img style='max-width:none;' src='http://images0-focus-opensocial.googleusercontent.com/gadgets/proxy?container=focus&#038;gadget=a&#038;resize_h=100&#038;url=http%3A%2F%2F5.mshcdn.com%2Fwp-content%2Fuploads%2F2012%2F04%2FDating-Key.jpg' border='0' />
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<p>												<a href='http://mashable.com/2012/04/16/tawkify-klout-scores-dating/'>Dating Site Finds You a Mate Based on Your Klout Score</a><br />
												Matchmaking service Tawkify, which launched in January, wants to pair singles with similar Klout scores, ages and interests. 
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		<slash:comments>0</slash:comments>
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		<title>Don&#039;t take this lightly</title>
		<link>http://internetbusinessmastermind.com/dont-take-this-lightly</link>
		<comments>http://internetbusinessmastermind.com/dont-take-this-lightly#comments</comments>
		<pubDate>Sun, 15 Apr 2012 22:00:08 +0000</pubDate>
		<dc:creator>Ralf Skirr</dc:creator>
				<category><![CDATA[Ralf Skirr's Google Plus Posts]]></category>
		<category><![CDATA[g+]]></category>

		<guid isPermaLink="false">http://internetbusinessmastermind.com/?p=4802</guid>
		<description><![CDATA[When the control freaks win, the internet as we know it is gone. Pressure is mounting. My prediction: In the end it will be the governments who end the free internet to protect themselves.
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												Web freedom faces greatest threat ever, warns Google&#39;s Sergey Brin
												Exclusive: Threats range from governments trying to control citizens to the rise of Facebook and Apple-style &#39;walled gardens&#39;
											 Google+: View post on Google+ ]]></description>
			<content:encoded><![CDATA[<p>When the control freaks win, the internet as we know it is gone.</b> Pressure is mounting. <br />My prediction: In the end it will be the governments who end the free internet to protect themselves.
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													<img style='max-width:none;' src='http://images0-focus-opensocial.googleusercontent.com/gadgets/proxy?container=focus&#038;gadget=a&#038;resize_h=100&#038;url=https%3A%2F%2Fstatic-secure.guim.co.uk%2Fsys-images%2FGuardian%2FAbout%2FGeneral%2F2012%2F4%2F15%2F1334501768761%2FSergey-Brin-004.jpg' border='0' />
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<p>												<a href='http://www.guardian.co.uk/technology/2012/apr/15/web-freedom-threat-google-brin'>Web freedom faces greatest threat ever, warns Google&#39;s Sergey Brin</a><br />
												Exclusive: Threats range from governments trying to control citizens to the rise of Facebook and Apple-style &#39;walled gardens&#39;
											</p>
<p style='clear:both;'> <strong>Google+:</strong> <a href='https://plus.google.com/104406501969358977483/posts/DkXJUFYHZae' target='_new'>View post on Google+</a></p>
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		<slash:comments>3</slash:comments>
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		<title>Will Facebook compete with Google AdSense?</title>
		<link>http://internetbusinessmastermind.com/will-facebook-compete-with-google-adsense</link>
		<comments>http://internetbusinessmastermind.com/will-facebook-compete-with-google-adsense#comments</comments>
		<pubDate>Sat, 14 Apr 2012 22:50:09 +0000</pubDate>
		<dc:creator>Ralf Skirr</dc:creator>
				<category><![CDATA[Ralf Skirr's Google Plus Posts]]></category>
		<category><![CDATA[g+]]></category>
		<category><![CDATA[ibmm]]></category>

		<guid isPermaLink="false">http://internetbusinessmastermind.com/?p=4342</guid>
		<description><![CDATA[Excellent analysis from +Dan Frommer why and how Facebook could seriously hurt Googe&#39;s ad business. http://www.readwriteweb.com/archives/why_facebook_terrifies_google.php #ibmm
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												Why Facebook Terrifies Google
												Google is still the biggest, baddest online advertising company on the planet. Its $2.9 billion profit last quarter, announced yesterday, was almost as much as Facebook&#39;s revenue for all of 2011.  But...
											  ]]></description>
			<content:encoded><![CDATA[<p>Excellent analysis from <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a href="https://plus.google.com/102583849990761016900" class="proflink" oid="102583849990761016900">Dan Frommer</a></span> why and how Facebook could seriously hurt Googe&#39;s ad business. <br /><a href="http://www.readwriteweb.com/archives/why_facebook_terrifies_google.php" >http://www.readwriteweb.com/archives/why_facebook_terrifies_google.php</a><br /> #ibmm
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													<img style='max-width:none;' src='http://images0-focus-opensocial.googleusercontent.com/gadgets/proxy?container=focus&#038;gadget=a&#038;resize_h=100&#038;url=http%3A%2F%2Fwww.readwriteweb.com%2Ffiles%2Ffiles%2Fgoogle-facebook-ad-chart.gif' border='0' />
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<p>												<a href='http://www.readwriteweb.com/archives/why_facebook_terrifies_google.php'>Why Facebook Terrifies Google</a><br />
												Google is still the biggest, baddest online advertising company on the planet. Its $2.9 billion profit last quarter, announced yesterday, was almost as much as Facebook&#39;s revenue for all of 2011.  But&#8230;
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		<slash:comments>14</slash:comments>
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		<title>My experience with the new g+ design &#8211; What&#039;s yours?</title>
		<link>http://internetbusinessmastermind.com/my-experience-with-the-new-g-design-whats-yours</link>
		<comments>http://internetbusinessmastermind.com/my-experience-with-the-new-g-design-whats-yours#comments</comments>
		<pubDate>Sat, 14 Apr 2012 08:06:19 +0000</pubDate>
		<dc:creator>Ralf Skirr</dc:creator>
				<category><![CDATA[Ralf Skirr's Google Plus Posts]]></category>
		<category><![CDATA[g+]]></category>
		<category><![CDATA[gplusupdate]]></category>
		<category><![CDATA[ibmm]]></category>

		<guid isPermaLink="false">http://internetbusinessmastermind.com/?p=4042</guid>
		<description><![CDATA[I&#39;m not complaining, only describing what I notice in my own behavior. I like many aspects of the new design, except this:I find my own interaction on g+ is going down- because I need to scroll more to see posts.- because it&#39;s harder to access the streams of individual circles.Before, I was a heavy reader (and commenter) of many circles. I don&#39;t enjoy the unfocused mix in the main stream, I rather access circles one by one. Now it&#39;s just a tad less enjoyable to open streams and scroll through posts, and I see my ...]]></description>
			<content:encoded><![CDATA[<p>I&#39;m not complaining, only describing what I notice in my own behavior. I like many aspects of the new design, except this:</p>
<p><b>I find my own interaction on g+ is going down</b><br />- because I need to scroll more to see posts.<br />- because it&#39;s harder to access the streams of individual circles.</p>
<p>Before, I was a heavy reader (and commenter) of many circles. I don&#39;t enjoy the unfocused mix in the main stream, I rather access circles one by one. </p>
<p>Now it&#39;s just a tad less enjoyable to open streams and scroll through posts, and I see my own time spent on this activity going down.<br />  #gplusupdate   #ibmm
<div><a href='https://lh5.googleusercontent.com/-73DEOQE8VTY/T4kvhxBkl8I/AAAAAAAAAN8/HXM_3kYcjNQ/google-plus-engagement.gif'><img src='https://lh5.googleusercontent.com/-73DEOQE8VTY/T4kvhxBkl8I/AAAAAAAAAN8/HXM_3kYcjNQ/google-plus-engagement.gif' style='max-width:97.5%;clear:both;' border='0' /></a></div>
<p><span></span>
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		<slash:comments>6</slash:comments>
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		<title>Google&#039;s Vision for Google Plus</title>
		<link>http://internetbusinessmastermind.com/googles-vision-for-google-plus</link>
		<comments>http://internetbusinessmastermind.com/googles-vision-for-google-plus#comments</comments>
		<pubDate>Fri, 13 Apr 2012 14:46:12 +0000</pubDate>
		<dc:creator>Ralf Skirr</dc:creator>
				<category><![CDATA[Ralf Skirr's Google Plus Posts]]></category>
		<category><![CDATA[g+]]></category>
		<category><![CDATA[googleplus]]></category>
		<category><![CDATA[ibmm]]></category>

		<guid isPermaLink="false">http://internetbusinessmastermind.com/?p=3719</guid>
		<description><![CDATA[This is the best presentation of what g+ is meant to be that I&#39;ve seen lately. Fortunately inteviewer +Rafe Needleman is giving +Vic Gundotra and +Bradley Horowitz enough space to give us their view of g+, instead of hammering the common misconceptions. As I&#39;ve said before, g+ is much bigger than the &#39;Facebook cloning&#39; the mainstream press is focusing on. [ Sidenote: Yes, Google is still avoiding the question of plus.google.com usage. I believe this adds to the public impression that g+ is a failure more than anything else, but that&#39;s Google&#39;s choice in favor ...]]></description>
			<content:encoded><![CDATA[<p>This is the best presentation of what g+ is meant to be that I&#39;ve seen lately. </p>
<p>Fortunately inteviewer <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a href="https://plus.google.com/112364132652438722780" class="proflink" oid="112364132652438722780">Rafe Needleman</a></span> is giving <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a href="https://plus.google.com/107117483540235115863" class="proflink" oid="107117483540235115863">Vic Gundotra</a></span> and <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a href="https://plus.google.com/113116318008017777871" class="proflink" oid="113116318008017777871">Bradley Horowitz</a></span> enough space to give us their view of g+, instead of hammering the common misconceptions. </p>
<p>As I&#39;ve said before, g+ is much bigger than the &#39;Facebook cloning&#39; the mainstream press is focusing on. </p>
<p>[ Sidenote: Yes, Google is still avoiding the question of <a href="http://plus.google.com" >plus.google.com</a> usage. I believe this adds to the public impression that g+ is a failure more than anything else, but that&#39;s Google&#39;s choice in favor of the bigger picture. ]</p>
<p>1. As a user &#8211; I&#39;m thrilled about the integrated experience; and we&#39;re still only at the beginning of it.<br />2. As an author, biz owner, and marketer &#8211; I&#39;m thrilled about getting a platform that spreads over lots of Google&#39;s properties, connecting me to my circles across all those properties. (Google property = lots of people)<br />3. And thinking in Google&#39;s shoes for a moment &#8211; I&#39;m thrilled about the scope of this project, that in the end will make users spend more time in the Googleverse, make them more connected to the brand, plus adding a few commercial benefits on the side of data, advertising etc. </p>
<p>I don&#39;t like everything Google is doing, but g+ is a great concept, in idea as well as in implementation.</p>
<p>Now, take a few minutes to watch <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a href="https://plus.google.com/105198124856956810263" class="proflink" oid="105198124856956810263">CNET</a></span> &#39;s video below.<br />  #googleplus   #ibmm
<p style='clear:both;'><iframe type='text/html' width='97.5%' height='385' src='http://www.youtube.com/v/_ioJjkQVK9A&#038;hl=en&#038;fs=1' frameborder='0'></iframe></p>
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		<slash:comments>0</slash:comments>
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		<title>Lol, awesome how fast people create stuff &#8211; Whitespace meme</title>
		<link>http://internetbusinessmastermind.com/lol-awesome-how-fast-people-create-stuff-whitespace-meme</link>
		<comments>http://internetbusinessmastermind.com/lol-awesome-how-fast-people-create-stuff-whitespace-meme#comments</comments>
		<pubDate>Wed, 11 Apr 2012 22:34:54 +0000</pubDate>
		<dc:creator>Ralf Skirr</dc:creator>
				<category><![CDATA[Ralf Skirr's Google Plus Posts]]></category>
		<category><![CDATA[g+]]></category>
		<category><![CDATA[whitespace]]></category>

		<guid isPermaLink="false">http://internetbusinessmastermind.com/?p=2993</guid>
		<description><![CDATA[Slideshow with 15  #whitespace  ideas.And make sure to read the news artilce on the linked page:Google Acquires WhiteSpace For $120M
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												Google+ redesign generates wicked #whitespace meme [slideshow]
												People have too much time to waste, and I&#39;m not one of them. But occasionally I have fun and write about others goofing off. Waste away, baby, because today&#39;s Google+ redesign has generated strange re...
											 Google+: View post on Google+ ]]></description>
			<content:encoded><![CDATA[<p>Slideshow with 15  #whitespace  ideas.</p>
<p>And make sure to read the news artilce on the linked page:</p>
<p><b>Google Acquires WhiteSpace For $120M</b>
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													<img style='max-width:none;' src='http://images0-focus-opensocial.googleusercontent.com/gadgets/proxy?container=focus&#038;gadget=a&#038;resize_h=100&#038;url=http%3A%2F%2Fbetanews.com%2Fwp-content%2Fuploads%2F2012%2F04%2Fwhitespace-plant-600x447.jpg' border='0' />
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<p>												<a href='http://betanews.com/2012/04/11/google-redesign-generates-wicked-whitespace-meme-slideshow/'>Google+ redesign generates wicked #whitespace meme [slideshow]</a><br />
												People have too much time to waste, and I&#39;m not one of them. But occasionally I have fun and write about others goofing off. Waste away, baby, because today&#39;s Google+ redesign has generated strange re&#8230;
											</p>
<p style='clear:both;'> <strong>Google+:</strong> <a href='https://plus.google.com/104406501969358977483/posts/8U5tGjLBrLK' target='_new'>View post on Google+</a></p>
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		<slash:comments>0</slash:comments>
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		<title>Google plus profiles enhancing Google News I knew they showed up in search results,&#8230;</title>
		<link>http://internetbusinessmastermind.com/google-plus-profiles-enhancing-google-news-i-knew-they-showed-up-in-search-results</link>
		<comments>http://internetbusinessmastermind.com/google-plus-profiles-enhancing-google-news-i-knew-they-showed-up-in-search-results#comments</comments>
		<pubDate>Wed, 11 Apr 2012 21:16:40 +0000</pubDate>
		<dc:creator>Ralf Skirr</dc:creator>
				<category><![CDATA[Ralf Skirr's Google Plus Posts]]></category>
		<category><![CDATA[g+]]></category>

		<guid isPermaLink="false">http://internetbusinessmastermind.com/?p=2959</guid>
		<description><![CDATA[Google plus profiles enhancing Google News I knew they showed up in search results, but this is the first time I saw it on Google News. Google+: View post on Google+ ]]></description>
			<content:encoded><![CDATA[<p><b>Google plus profiles enhancing Google News</b> I knew they showed up in search results, but this is the first time I saw it on Google News.
<div><a href='https://lh6.googleusercontent.com/-FpSndxfv6Gw/T4X0mmnC08I/AAAAAAAAANQ/7zQ33SapiKU/Google-News.gif'><img src='https://lh6.googleusercontent.com/-FpSndxfv6Gw/T4X0mmnC08I/AAAAAAAAANQ/7zQ33SapiKU/Google-News.gif' style='max-width:97.5%;clear:both;' border='0' /></a></div>
<p><span></span>
<p style='clear:both;'> <strong>Google+:</strong> <a href='https://plus.google.com/104406501969358977483/posts/GbMytpHG2SG' target='_new'>View post on Google+</a></p>
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		<slash:comments>2</slash:comments>
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		<title>G+ News &#8211; Changes to a Flexible Sidebar Navigation</title>
		<link>http://internetbusinessmastermind.com/g-news-changes-to-a-flexible-sidebar-navigation</link>
		<comments>http://internetbusinessmastermind.com/g-news-changes-to-a-flexible-sidebar-navigation#comments</comments>
		<pubDate>Wed, 11 Apr 2012 14:06:34 +0000</pubDate>
		<dc:creator>Ralf Skirr</dc:creator>
				<category><![CDATA[Ralf Skirr's Google Plus Posts]]></category>
		<category><![CDATA[g+]]></category>

		<guid isPermaLink="false">http://internetbusinessmastermind.com/?p=2840</guid>
		<description><![CDATA[G+ News - Changes to a Flexible Sidebar Navigation Google+: View post on Google+ ]]></description>
			<content:encoded><![CDATA[<p><b>G+ News &#8211; Changes to a Flexible Sidebar Navigation</b>
<p style='clear:both;'><iframe type='text/html' width='97.5%' height='385' src='http://www.youtube.com/v/Zxbs5uqEjc0?hl=en&#038;fs=1' frameborder='0'></iframe></p>
<p style='clear:both;'> <strong>Google+:</strong> <a href='https://plus.google.com/104406501969358977483/posts/CNsqPnHyZW5' target='_new'>View post on Google+</a></p>
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		<slash:comments>1</slash:comments>
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		<title>Nice Headline from Forbes.com &#8211; Apple is doomed ;-)</title>
		<link>http://internetbusinessmastermind.com/nice-headline-from-forbes-com-apple-is-doomed</link>
		<comments>http://internetbusinessmastermind.com/nice-headline-from-forbes-com-apple-is-doomed#comments</comments>
		<pubDate>Wed, 11 Apr 2012 10:31:17 +0000</pubDate>
		<dc:creator>Ralf Skirr</dc:creator>
				<category><![CDATA[Ralf Skirr's Google Plus Posts]]></category>
		<category><![CDATA[g+]]></category>
		<category><![CDATA[ibmm]]></category>

		<guid isPermaLink="false">http://internetbusinessmastermind.com/?p=2789</guid>
		<description><![CDATA[Quote: &#34;Project Glass will be the first step in a revolutionary new development within the world of mobile technology. In simple terms, it could eliminate the need for most of the devices people can’t live without — most notably smartphones.&#34;#ibmm
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												Google to Overtake Apple in 2016 - Forbes
												The iPhone maker&#39;s days are numbered. You&#39;ve been warned. I frequently tell my friends and colleagues that it would only take one brilliant device for Sony (NYSE: SNE), Nokia (NYSE: NOK), Hewlett-Pack...
											  ]]></description>
			<content:encoded><![CDATA[<p>Quote: &quot;Project Glass will be the first step in a revolutionary new development within the world of mobile technology. In simple terms, it could eliminate the need for most of the devices people can’t live without — most notably smartphones.&quot;<br />#ibmm
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<p>												<a href='http://www.forbes.com/sites/benzingainsights/2012/04/10/google-to-overtake-apple-in-2016/'>Google to Overtake Apple in 2016 &#8211; Forbes</a><br />
												The iPhone maker&#39;s days are numbered. You&#39;ve been warned. I frequently tell my friends and colleagues that it would only take one brilliant device for Sony (NYSE: SNE), Nokia (NYSE: NOK), Hewlett-Pack&#8230;
											</p>
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		<slash:comments>2</slash:comments>
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		<title>Is Social Media eating away too much of your time? Here are time saving tips on how&#8230;</title>
		<link>http://internetbusinessmastermind.com/is-social-media-eating-away-too-much-of-your-time-here-are-time-saving-tips-on-how</link>
		<comments>http://internetbusinessmastermind.com/is-social-media-eating-away-too-much-of-your-time-here-are-time-saving-tips-on-how#comments</comments>
		<pubDate>Tue, 10 Apr 2012 13:16:51 +0000</pubDate>
		<dc:creator>Ralf Skirr</dc:creator>
				<category><![CDATA[Ralf Skirr's Google Plus Posts]]></category>
		<category><![CDATA[g+]]></category>
		<category><![CDATA[ibmm]]></category>

		<guid isPermaLink="false">http://internetbusinessmastermind.com/is-social-media-eating-away-too-much-of-your-time-here-are-time-saving-tips-on-how</guid>
		<description><![CDATA[Is Social Media eating away too much of your time? Here are time saving tips on how to get the most out of each network with just a few minutes a day. Separate tips for Twitter, LinkedIn, g+, and Pinterest. Good post by +Brent Pohlman. #ibmmReshared post from +Brent Pohlman&#34;Social Media does not have to consume all of your time. In the beginning there may be a slight learning curve, but as you work with social media everyday, you will begin to get into a routine and will be able to find time saving tips ...]]></description>
			<content:encoded><![CDATA[<p><b>Is Social Media eating away too much of your time?</b> Here are time saving tips on how to get the most out of each network with just a few minutes a day. Separate tips for Twitter, LinkedIn, g+, and Pinterest. Good post by <span class="proflinkWrapper"><span class="proflinkPrefix">+</span><a href="https://plus.google.com/105485925499804329038" class="proflink" oid="105485925499804329038">Brent Pohlman</a></span>.<br /> #ibmm</p>
<p><strong>Reshared post from +<a href='https://plus.google.com/105485925499804329038'>Brent Pohlman</a></strong><br />
<blockquote><b>&quot;Social Media does not have to consume all of your time. In the beginning there may be a slight learning curve, but as you work with social media everyday, you will begin to get into a routine and will be able to find time saving tips as mentioned in this post that will help you see what works and what does not work and ultimately you will see results.&quot;</b></p></blockquote>
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<div style='height:120px;width:120px;overflow:hidden;float:left;margin-top:0px;padding-top:0px;margin-right:10px;vertical-align:top;text-align:center;clear:both;'>
													<img style='max-width:none;' src='http://images0-focus-opensocial.googleusercontent.com/gadgets/proxy?container=focus&#038;gadget=a&#038;resize_h=100&#038;url=http%3A%2F%2Ffarm4.staticflickr.com%2F3032%2F3044028355_6b6207d673.jpg' border='0' />
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<p>												<a href='http://marketingdirectorblog.com/2012/04/social-media-some-time-saving-tips-for-execs/'>Social Media – Some time saving tips for Execs</a><br />
												Social Media &#8211; Try these time saving tips to help you make the most of your time on social media sites and be able to do your other job tasks.
											</p>
<p style='clear:both;'> <strong>Google+:</strong> <a href='https://plus.google.com/104406501969358977483/posts/jHHgXXmNZgU' target='_new'>View post on Google+</a></p>
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		<title>Something to think about!</title>
		<link>http://internetbusinessmastermind.com/something-to-think-about</link>
		<comments>http://internetbusinessmastermind.com/something-to-think-about#comments</comments>
		<pubDate>Tue, 10 Apr 2012 09:56:21 +0000</pubDate>
		<dc:creator>Ralf Skirr</dc:creator>
				<category><![CDATA[Ralf Skirr's Google Plus Posts]]></category>
		<category><![CDATA[g+]]></category>

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		<description><![CDATA[Something to think about!Reshared post from +Brock PredovichRock ON Small Businesses!!! Google+: View post on Google+ ]]></description>
			<content:encoded><![CDATA[<p>Something to think about!</p>
<p><strong>Reshared post from +<a href='https://plus.google.com/105470844763554977589'>Brock Predovich</a></strong><br />
<blockquote><b>Rock ON Small Businesses!!!</b></p></blockquote>
<p>
<div><a href='https://lh6.googleusercontent.com/-JPM0JCoWZe8/T33UAqQWvII/AAAAAAAAZhQ/pB2_0m85dWU/539478_418848928131143_340797759269594_1856077_1638020809_n.jpg'><img src='https://lh6.googleusercontent.com/-JPM0JCoWZe8/T33UAqQWvII/AAAAAAAAZhQ/pB2_0m85dWU/539478_418848928131143_340797759269594_1856077_1638020809_n.jpg' style='max-width:97.5%;clear:both;' border='0' /></a></div>
<p><span></span>
<p style='clear:both;'> <strong>Google+:</strong> <a href='https://plus.google.com/104406501969358977483/posts/Y5RYA8PtFbu' target='_new'>View post on Google+</a></p>
]]></content:encoded>
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		<title>And Another Billion Dollar Deal</title>
		<link>http://internetbusinessmastermind.com/and-another-billion-dollar-deal</link>
		<comments>http://internetbusinessmastermind.com/and-another-billion-dollar-deal#comments</comments>
		<pubDate>Mon, 09 Apr 2012 21:09:07 +0000</pubDate>
		<dc:creator>Ralf Skirr</dc:creator>
				<category><![CDATA[Ralf Skirr's Google Plus Posts]]></category>
		<category><![CDATA[g+]]></category>

		<guid isPermaLink="false">http://internetbusinessmastermind.com/and-another-billion-dollar-deal</guid>
		<description><![CDATA[Mh, something&#39;s wrong with my bank account....
												Embedded Link
												3rd UPDATE: AOL Sells Patents To Microsoft In $1.06B Deal
												--AOL sells more than 800 patents to Microsoft in $1.06B deal. --Industry observers say deal doesn&#39;t address activist shareholder&#39;s concerns. --AOL shares were up more than 45% at intraday hig...
											 Google+: View post on Google+ ]]></description>
			<content:encoded><![CDATA[<p>Mh, something&#39;s wrong with my bank account&#8230;.
<p style='clear:both;'>
<p style='margin-bottom:5px;'><strong>Embedded Link</strong></p>
<p>												<a href='http://online.wsj.com/article/BT-CO-20120409-709590.html'>3rd UPDATE: AOL Sells Patents To Microsoft In $1.06B Deal</a><br />
												&#8211;AOL sells more than 800 patents to Microsoft in $1.06B deal. &#8211;Industry observers say deal doesn&#39;t address activist shareholder&#39;s concerns. &#8211;AOL shares were up more than 45% at intraday hig&#8230;
											</p>
<p style='clear:both;'> <strong>Google+:</strong> <a href='https://plus.google.com/104406501969358977483/posts/N4rkhKHPN7k' target='_new'>View post on Google+</a></p>
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