If you are in the SEO game then you have probably heard this many times – get quality links to your site.
This is important.
Having quality backlinks will help your site become more trustful and increase your page rank.
Even having just some quality links on your site can positively change your ranking.
A more simplified Yahoo! Logo, websites with Helvetica and hipster-inspired themes – these were the top web design trends for the past year.
Now that 2014 is on a roll, what are the hottest web design trends to watch out for?
That is exactly what we will find more about here.
Top 5 Web Design […]
You know that social media sites are a great way to boost your visitor count, and Google+ is one of the more interesting sites to be at right now.
When used the right way, Google+ can provide you with great opportunities on how to promote your site and bring in more traffic.
Business owners and […]
Twitter trolls are growing (in terms of abuse-quality and numbers) by the day – but, hey, do you know what Twitter Trolls are?
These are the guys who insult, threaten, bad-mouth, abuse or otherwise offend other Twitter users.
Trolls are all over Twitter commenting on what they feel like and generally spreading abuse.
Here are […]
You’re probably not doing a podcast just because you like hearing yourself talk, so make sure the people who want to listen to you can find you.
If you are currently taking the time to create a podcast, you obviously want other people to find it and listen to it regularly.
In order to increase […]
We have all seen or shared a funny, enigmatic, weird or inspirational video on social media.
The amount of images circulating there seems to be increasing, videos are the current trend. But of course, not all the videos posted get the attention or the “likes” they are intended to get.
So why is it that […]
What’s our future? Change.
Fast change. Constant change.
It used to be that marketers, economists, and other professionals whose job it is to predict things could look a decade into the future, or at least a few years, but more and faster changes have made that kind of long view difficult.
For people in advertising, […]
Games are in demand everywhere!
Social gaming is the way forward to engage users in an interactive activity.
Not all of us have the resources to develop unique games for our Facebook Fans, and so some Facebook Apps developing agencies have come up with plug and play facebook game apps.
The idea of developing games […]
For a majority of us, the first thing we see when we open our mailboxes everyday are umpteen emails promising us the best offer in town.
There are some really cheap houses on sale, people offering to boost your Credit score in 24 hours and a 90% discount on designer wear!
To add more spice […]
More and more people are using smart phones or tablets to access the internet, and many businesses do not realize how many people are accessing their website through mobile devices.
Having an interactive, responsive website that works with phones and tablets is essential.
Discussing topics like increased use of mobiles, mentioning the future of their […]
Effectively promoting your business on Facebook requires much more than simply registering with the online social media site. Applying marketing knowledge and keeping your fans engaged is the key to a successful business venture.
Before you can begin marketing on Facebook, it is important to establish a strong profile for yourself and your business. Remember […]
Some people would suggest that there has always been a tendency to over-complicate SEO strategies.
For years digital marketing experts told clients that an enormous amount of work is required to improve search engine positioning.
Many of us within the SEO industry, however, know that this simply hasn’t always been the case.
Depending upon the […]
Google’s consistent updates to their search algorithm have become a thing of legend, with an average of 2-3 updates per month so far this year, and each one of them affecting some 12-40% of search.
On September 26, Google announced that they had rolled out Hummingbird, an entirely new search algorithm that affects as much […]
A few years ago I had just started a new job working as a G.M. for regional rental company. Having passed all the required background checks, drug screens, etc.
I had been at the new job for approximately two weeks. I arrived at work one Thursday morning, after having the previous day off, to the […]
Read: Calling Out A Scammer
SEO techniques in writing have become heavily scrutinized.
Google’s Panda update and so on have made it harder for those who indulged in “black hat” SEO.
Black hat SEO is simply a formulaic approach to writing relying on heavy, repetitive use of keyword phrases to lure people in without much (or any) respect for useful, […]
Widgetbaiting used to be a very effective SEO strategy that allowed widget creators to accumulate a great number of backlinks in a very short period of time.
Some big companies used to use widgetbaiting strategies on a large scale and got very good results with it.
Google eventually caught onto this though and changed up […]
With the growing popularity of social media, blogging and online review sites, many companies using these tactics have started to put the responsibility in the hands of a community manager.
Community managers can
keep track of all the social and online platforms, engage with the audience, market the company and provide a great and everlasting […]
If you thought LinkedIn was nothing more than a way your staff can promote themselves to potential employers then it is time you thought again.
LinkedIn is actually a valuable marketing, research and networking tool for your business.
It goes without saying that your own personal LinkedIn profile has been diligently completed.
There are many […]
If you are an online merchant, you are most likely familiar with chargebacks – a forced refund initiated by the buyer through his or her credit card company.
You also know about all of the ways in which chargebacks negatively impact your business, including the fees as well as the loss of profit, your merchandise […]
A few decades ago, the idea of being able to purchase things instantly through a computer from the comfort of home seemed impossibly far-fetched.
When online shopping became a reality, the mere fact that you could order what you needed from home made it instantly popular.
The novelty has worn off, though, and consumers are […]
With increasing frequency, video content is becoming more and more prominent on business websites for information dissemination, substitutions for long pages of text, and, in particular, content marketing.
With the evolution of the role of video on business websites, new considerations for search engine optimization must be considered.
Videos, like all web content, need to […]
Two of the most popular e-commerce software packages available are Magento Ecommerce and Prestashop.
For first time users of e-commerce software, there are opinions and reviews to wade through that can leave you more confused than informed.
The purpose of this article is to make the comparisons and the choice clearer without getting bogged down […]
You have a great interest in your blog.
You started it because you are passionate about the topic, and you want to share your knowledge and interest with others.
Despite your enthusiasm, it can be tough to get new visitors to your site, which can limit your earning potential.
Here are some things you can […]
Studies show niche-specific blogs are far more successful that broad topic sites. But the question is…how do I pick a niche that will be successful?
Some niches will always have a small band of loyal followers – geek stuff, popular TV shows, etc. However, there are some niches that are growing by leaps and bounds […]
When we’re looking at SEO and what we need to do in order to achieve as high a place in Google’s rankings for our keywords as possible, it is easy to forget that Google is a business with consumers to satisfy.
At the end of the day, any changes Google makes to algorithms, or manual […]
To have a good customer following online, you should (hopefully) know that interesting content and consistent updates are very important.
Social media article writers and bloggers cannot repeat this enough.
However, with Facebook’s updated news feed algorithm that steers away from their previous EdgeRank system, it’s more important than ever before to share the right […]
When it comes to pay-per click advertising, it really doesn’t matter how fancy your site is if people never get to see it.
PPC ads are an extremely effective way to drive relevant traffic to your site and can generate a significant profit if you do things right.
A great, highly-converting PPC ad uses a […]
Why many consider blogging
Online blogging is a good thing for those of you who are good at playing with words and explaining the purpose of a product or service to those who come and visit your website.
Then, of course, there are those of you who would prefer to give your points of view […]
Relationships are hard. Anyone who has dated someone for more than a year will know this to be true, and will have experienced arguments about the washing up and long heartfelt discussions about how you want different things out of life…
But then imagine that you’re trying to build a relationship with someone you’ve ever […]
Guest blogs can often be pretty easy to write.
Unlike website copy and articles, as long as you tie in the subject loosely, you can normally expect to have plenty of artistic freedom to write whatever you like in a blog.
But what happens if the subject you need to tie in is incredibly boring […]
Passion, tolerance for uncertainty and the desire to make a change are qualities shared by all great entrepreneurs.
But there is no fixed rule in becoming a successful entrepreneur.
If you are thinking about starting your own business, here are 8 stories that can inspire you to overcome the obstacles currently standing in your way.
Content marketing is rapidly emerging as the status quo for many businesses who are revamping their online presences.
Not only does content marketing help you out in search engine results, but likewise, content marketing is materializing as an effective means of highlighting the expertise and knowledge of your company in the industry as well as […]
The proverbial business as usual does not apply to the marketing field anymore. It is more complex and at the same time less involving.
It is more approachable and personalized, today it is directed straight to Jane Smith and Jack Smith, personalized to their likes and dislikes, aimed at provoking them to buy and market […]
Many things have been said regarding doing business on the internet or rather putting your business online.
Most people see this process to be risky and complicated, especially if the business owners are not from the 'internet' generation.
Here are nine reasons why you should put your business online.
1.Your company image
Even though this […]
Would you be excited if I told you there was something wrong with your site?
Probably not. But actually you should be ecstatic when someone lets you know how to improve your site.
Do you know why?
If you make a few simple changes you will start to make more sales.
I think you could […]
Right after Google made several changes to its algorithm, it is safe to say that guest blogging has become the strategy of choice by many web masters, online marketers and bloggers to improve their page ranks, drive traffic to their sites, and avoid penalties altogether.
Of course, with such popularity comes the hoard of pitch […]
If you’re in charge of a small business, you’ve heard about the importance of social media promotion millions of times.
You’ve heard phrases like “Facebook page”, “Twitter account”, and “search engine optimization” thrown around from all directions.
It can be daunting, especially if you’re new to the promotional world and are unsure just how to […]
Many of us dream of being our own boss. Imagine choosing your own working hours, working by your rules and having to answer only to yourself.
It is a fantasy of many, but it is possible to make this fantasy a reality.
It takes hard work, dedication and commitment but the calm after the storm […]
You need to forget about the fact you don't know how to design a website from scratch.
If you're using content management software you don't need to know much because they make everything easy for you.
If you want your website to look a certain way you just need to click a few buttons and […]
Cybercrime, especially against businesses, is becoming more common than ever before.
Therefore, all business owners and executives, whether they work in large or small organizations, need to take the proper precautions to protect their data.
They also need to make sure that they have a staff who is educated on these threats so that they, […]
Looking for comprehensive solutions for modern technical challenges is something can be both simple and complex.
Just consider email for a business or company.
It is fairly easy.
The business has its server, uses the email features available, installs a few security options, and all is well, right?
Unfortunately, the correct answer is "wrong".
Now then, it’s firstly important to understand that not all freelancers are wonderfully talented – just because they think they are good enough to go it alone.
Secondly, to become the best freelancer around there are certain things you must do – and do them well.
Freelancing is becoming the job that people do when […]
Many businesses could not imagine a world without Twitter, even though it only arrived on the scene in 2006.
Whether they use everyone’s favourite micro-blogging service to build brand awareness or encourage user engagement, it has become an essential tool for communicating with the public.
The instant nature of tweeting makes Twitter a particularly effective […]
Creating a successful website is largely about knowing how to make effective links.
It's effective links that will bring visitors to your website. It's effective links that will ensure people buy your products and find the more important parts of your site. It's effective links that will help people to find the things they're looking […]
For years, companies used traditional means of advertising to reach consumers, from TV and radio ads to mailing out flyers and more.
This is known as outbound marketing. However, outbound marketing tends to be very expensive, especially for smaller companies. It's also not very effective. The consumer doesn't want to have information about products and […]
Before diving deep into the tips to start Facebook pay per click marketing, let me explain where traffic generation stands at the moment from an SEO perspective.
Post the Panda and Penguin updates from Google, many webmasters have started to think that the age of SEO (Search Engine Optimization) is now dead and they have […]
Recruitment has evolved and changed significantly over the past few years.
The days of newspaper adverts and a faxed copy of a CV arriving on your desk are gone.
Head hunters, recruitment companies and agencies are turning to the web to fill open positions.
Many of these recruiters will opt touse social media, which is […]
Skilled video marketing pros have it. “It” meaning the certain energy which makes your videos irresistible.
Practice shooting videos and editing on a persistent basis and you too can reel in viewers.
You might even create a viral video, if you are serious about developing your video marketing skill set each day.
What comprises the […]
Revelations about the National Security Agency's surveillance of both phone and Internet communications has resulted in a dramatic increase in the usage of search engines that are not a part of the "big nine."
The big nine are a group of search engines that funnel data through a program called "Prism." Prism has been a […]
In many ways, marketing has never been easier. At the same time, it has also never been more difficult.
There are an unprecedented variety of outlets for finding and reaching very specific target markets, but people have never been more wary, cynical, or unreceptive to advertising.
Even if you have a product or service you […]