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How to Create Your Own Quality Backlinks to Your Site

If you are in the SEO game then you have probably heard this many times – get quality links to your site.

This is important.

Having quality backlinks will help your site become more trustful and increase your page rank.

Even having just some quality links on your site can positively change your ranking.

Unfortunately […]

How to Create Your Own Quality Backlinks to Your Site

Read: How to Create Your Own Quality Backlinks to Your Site



Top 5 Web Design Trends To Watch Out For 2014

A more simplified Yahoo! Logo, websites with Helvetica and hipster-inspired themes – these were the top web design trends for the past year.

Now that 2014 is on a roll, what are the hottest web design trends to watch out for?

That is exactly what we will find more about here.

Top 5 Web Design […]

Top 5 Web Design Trends To Watch Out For This 2014

Read: Top 5 Web Design Trends To Watch Out For 2014



Top 6 Website Promotion Methods For Google+

You know that social media sites are a great way to boost your visitor count, and Google+ is one of the more interesting sites to be at right now.

When used the right way, Google+ can provide you with great opportunities on how to promote your site and bring in more traffic.

Business owners and […]

Top 6 Website Promotion Methods For Google+

Read: Top 6 Website Promotion Methods For Google+



Avoiding The Trolls On Twitter

Twitter trolls are growing (in terms of abuse-quality and numbers) by the day – but, hey, do you know what Twitter Trolls are?

These are the guys who insult, threaten, bad-mouth, abuse or otherwise offend other Twitter users.

Trolls are all over Twitter commenting on what they feel like and generally spreading abuse.

Here are […]

avoiding-the-trolls-on-twitter

Read: Avoiding The Trolls On Twitter



Maximize The Effectiveness Of Your Podcast

You’re probably not doing a podcast just because you like hearing yourself talk, so make sure the people who want to listen to you can find you.

If you are currently taking the time to create a podcast, you obviously want other people to find it and listen to it regularly.

In order to increase […]

Maximize The Effectiveness Of Your Podcast

Read: Maximize The Effectiveness Of Your Podcast



The Secret To Creating Captivating Social Media Videos

We have all seen or shared a funny, enigmatic, weird or inspirational video on social media.

The amount of images circulating there seems to be increasing, videos are the current trend. But of course, not all the videos posted get the attention or the “likes” they are intended to get.

So why is it that […]

the-secret-to-creating-captivating-social-media-videos

Read: The Secret To Creating Captivating Social Media Videos



It’s a Trap: 2013 Marketing Trends That You Shouldn’t Try 2014

What’s our future? Change.

Fast change. Constant change.

It used to be that marketers, economists, and other professionals whose job it is to predict things could look a decade into the future, or at least a few years, but more and faster changes have made that kind of long view difficult.

For people in advertising, […]

It’s a Trap: 2013 Marketing Trends That You Shouldn’t Try

Read: It’s a Trap: 2013 Marketing Trends That You Shouldn’t Try 2014



Facebook Games To Pep Up Your Facebook Page

Games are in demand everywhere!

Social gaming is the way forward to engage users in an interactive activity.

Not all of us have the resources to develop unique games for our Facebook Fans, and so some Facebook Apps developing agencies have come up with plug and play facebook game apps.

The idea of developing games […]

Facebook Games To Pep Up Your Facebook Page

Read: Facebook Games To Pep Up Your Facebook Page



Marketing Emails That Work, And Why Most Don’t!

For a majority of us, the first thing we see when we open our mailboxes everyday are umpteen emails promising us the best offer in town.

There are some really cheap houses on sale, people offering to boost your Credit score in 24 hours and a 90% discount on designer wear!

To add more spice […]

Marketing Emails That Work

Read: Marketing Emails That Work, And Why Most Don’t!



Convincing Small Businesses To Start Using Responsive Web Design

More and more people are using smart phones or tablets to access the internet, and many businesses do not realize how many people are accessing their website through mobile devices.

Having an interactive, responsive website that works with phones and tablets is essential.

Discussing topics like increased use of mobiles, mentioning the future of their […]

Convincing Small Businesses To Start Using Responsive Web Design

Read: Convincing Small Businesses To Start Using Responsive Web Design



The Complete Guide To Facebook Marketing

Effectively promoting your business on Facebook requires much more than simply registering with the online social media site. Applying marketing knowledge and keeping your fans engaged is the key to a successful business venture.

Before you can begin marketing on Facebook, it is important to establish a strong profile for yourself and your business. Remember […]

The Complete Guide To Facebook Marketing.

Read: The Complete Guide To Facebook Marketing



Create An SEO Strategy For 2014 That Will Work

Some people would suggest that there has always been a tendency to over-complicate SEO strategies.

For years digital marketing experts told clients that an enormous amount of work is required to improve search engine positioning.

Many of us within the SEO industry, however, know that this simply hasn’t always been the case.

Depending upon the […]

Create An SEO Strategy For 2014 That Will Work

Read: Create An SEO Strategy For 2014 That Will Work



Why Google’s Hummingbird Update Is Good News For Businesses

Google’s consistent updates to their search algorithm have become a thing of legend, with an average of 2-3 updates per month so far this year, and each one of them affecting some 12-40% of search.

On September 26, Google announced that they had rolled out Hummingbird, an entirely new search algorithm that affects as much […]

Why Google’s Hummingbird Update Is Good News For Businesses

Read: Why Google’s Hummingbird Update Is Good News For Businesses



Calling Out A Scammer

A few years ago I had just started a new job working as a G.M. for regional rental company. Having passed all the required background checks, drug screens, etc.

I had been at the new job for approximately two weeks. I arrived at work one Thursday morning, after having the previous day off, to the […]

Calling Out A Scammer

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Beyond Keywords: SEO Techniques That You Can Take From Video Marketing

SEO techniques in writing have become heavily scrutinized.

Google’s Panda update and so on have made it harder for those who indulged in “black hat” SEO.

Black hat SEO is simply a formulaic approach to writing relying on heavy, repetitive use of keyword phrases to lure people in without much (or any) respect for useful, […]

Beyond Keywords: SEO Techniques That You Can Take From Video Marketing

Read: Beyond Keywords: SEO Techniques That You Can Take From Video Marketing



Widgetbait: A Short-Lived SEO Strategy

Widgetbaiting used to be a very effective SEO strategy that allowed widget creators to accumulate a great number of backlinks in a very short period of time.

Some big companies used to use widgetbaiting strategies on a large scale and got very good results with it.

Google eventually caught onto this though and changed up […]

widgetbait-a-short-lived-seo-strategy

Read: Widgetbait: A Short-Lived SEO Strategy



5 Signs Of A Bad Community Manager

With the growing popularity of social media, blogging and online review sites, many companies using these tactics have started to put the responsibility in the hands of a community manager.

Community managers can

keep track of all the social and online platforms, engage with the audience, market the company and provide a great and everlasting […]

5 Signs Of A Bad Community Manager

Read: 5 Signs Of A Bad Community Manager



What Can LinkedIn Do For Your Business?

If you thought LinkedIn was nothing more than a way your staff can promote themselves to potential employers then it is time you thought again.

LinkedIn is actually a valuable marketing, research and networking tool for your business.

It goes without saying that your own personal LinkedIn profile has been diligently completed.

There are many […]

What Can LinkedIn Do For Your Business?

Read: What Can LinkedIn Do For Your Business?



Practices to Help Online Businesses Prevent Chargebacks

If you are an online merchant, you are most likely familiar with chargebacks – a forced refund initiated by the buyer through his or her credit card company.

You also know about all of the ways in which chargebacks negatively impact your business, including the fees as well as the loss of profit, your merchandise […]

Practices to Help Online Businesses Prevent Chargebacks

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Selling Goods Online? Guess Who Your Best Friend Is?

A few decades ago, the idea of being able to purchase things instantly through a computer from the comfort of home seemed impossibly far-fetched.

When online shopping became a reality, the mere fact that you could order what you needed from home made it instantly popular.

The novelty has worn off, though, and consumers are […]

Selling Goods Online? Guess Who Your Best Friend Is?

Read: Selling Goods Online? Guess Who Your Best Friend Is?



Five Considerations For Enhancing SEO Of Videos

With increasing frequency, video content is becoming more and more prominent on business websites for information dissemination, substitutions for long pages of text, and, in particular, content marketing.

With the evolution of the role of video on business websites, new considerations for search engine optimization must be considered.

Videos, like all web content, need to […]

Five Considerations For Enhancing SEO Of Videos

Read: Five Considerations For Enhancing SEO Of Videos



Magento Ecommerce Vs Prestashop: Which Is Better?

Two of the most popular e-commerce software packages available are Magento Ecommerce and Prestashop.

For first time users of e-commerce software, there are opinions and reviews to wade through that can leave you more confused than informed.

The purpose of this article is to make the comparisons and the choice clearer without getting bogged down […]

Magento Ecommerce Vs Prestashop: Which Is Better?

Read: Magento Ecommerce Vs Prestashop: Which Is Better?



4 Tips For Attracting More Visitors To Your Blog

You have a great interest in your blog.

You started it because you are passionate about the topic, and you want to share your knowledge and interest with others.

Despite your enthusiasm, it can be tough to get new visitors to your site, which can limit your earning potential.

Here are some things you can […]

Master The Technique Of Attracting Visitors To Your Blog

Read: 4 Tips For Attracting More Visitors To Your Blog



How To Earn Money As A Weight Loss Blogger

Studies show niche-specific blogs are far more successful that broad topic sites. But the question is…how do I pick a niche that will be successful?

Some niches will always have a small band of loyal followers – geek stuff, popular TV shows, etc. However, there are some niches that are growing by leaps and bounds […]

How To Earn Money As A Weight Loss Blogger

Read: How To Earn Money As A Weight Loss Blogger



How To Avoid Link Patterns And Penalties

When we’re looking at SEO and what we need to do in order to achieve as high a place in Google’s rankings for our keywords as possible, it is easy to forget that Google is a business with consumers to satisfy.

At the end of the day, any changes Google makes to algorithms, or manual […]

How To Avoid Link Patterns And Penalties

Read: How To Avoid Link Patterns And Penalties



EdgeRank: What Facebook’s New Algorithm Means For Your Business Page

To have a good customer following online, you should (hopefully) know that interesting content and consistent updates are very important.

Social media article writers and bloggers cannot repeat this enough.

However, with Facebook’s updated news feed algorithm that steers away from their previous EdgeRank system, it’s more important than ever before to share the right […]

To have a good customer following online, you should (hopefully) know that interesting content and consistent updates are very important. Social media article writers and bloggers cannot repeat this enough. However, with Facebook’s updated news feed algorithm that steers away from their previous EdgeRank system, it’s more important than ever before to share the right information online with your Business Page. Otherwise, according to Facebook’s point of view, everything you post that is boring or irrelevant is just spam. Create interesting content or you can face two different Business Page update fates: the algorithm pushes your boring updates to the bottom of the news feed and no one will see it or pay to have be seen (and users will think of it as spam anyways). So even if a lot of people follow your Business Page on Facebook, you will have to stay on top of your social media game with each update that is written. Also, you won’t be able to use that much recycled content – e.g. funny pictures or memes. You will have to be more unique and original. How Are Businesses Facing the New Algorithm? With the new algorithm system, businesses face a whole new ranking system that takes into consideration over 100,000 different individual weights that effect an update’s news feed rank. The new system still takes into consideration the original EdgeRank weights of Affinity, Weight, and Time Decay but clearly the new system isn’t as simple. With Facebook taking so many more factors into what turns up in the news feed, businesses are learning that their posts may be considered spam if unappealing or too repetitive. To combat this, businesses need to post interesting updates on a scheduled basis throughout the week. It means that you need to put more emphasis on original, insightful and engaging content. Will Businesses Have a Stronger Facebook Following? Even though Facebook is cracking down on whether or not Page Followers will be able to see a Business Page’s update, the more interaction that occurs, the better chance there will be a Story Bump. A Story Bump happens every time someone interacts with an update by liking and commenting on it (besides sharing it on their timeline). An update that was posted hours before can be bumped up in the news feed to give viewers an opportunity to read an older update and thus also gives businesses a second chance for more news feed views and potentially more user interaction. To help your business’ online presence grow through social media, sometimes a single small business cannot do it all on its own. Marketing communication can be engaging via social media channels but it’s often not enough. Collaborate with clients or other brands to create related content that can be linked back to everyone. An update does not just have to be entirely about a singular brand, but take notice of what your clients are doing or what is going on in your industry or city that followers would take interest in reading more about. Jeremie Brenton is a post-graduate business student and a part-time freelance writer often covering social media, SEO and online marketing. Jeremie is currently writing for Domo.com: click here to find out more about their business intelligence services

Read: EdgeRank: What Facebook’s New Algorithm Means For Your Business Page



5 Vital Components Of A Highly-converting PPC Ad

When it comes to pay-per click advertising, it really doesn’t matter how fancy your site is if people never get to see it.

PPC ads are an extremely effective way to drive relevant traffic to your site and can generate a significant profit if you do things right.

A great, highly-converting PPC ad uses a […]

5 Vital Components Of A Highly-converting PPC Ad

Read: 5 Vital Components Of A Highly-converting PPC Ad



4 Reasons Why Would I Not Advise You To Start A Blog

Why many consider blogging

Online blogging is a good thing for those of you who are good at playing with words and explaining the purpose of a product or service to those who come and visit your website.

Then, of course, there are those of you who would prefer to give your points of view […]

Why Would I Not Advise You To Start A Blog

Read: 4 Reasons Why Would I Not Advise You To Start A Blog



How To Build A Relationship With Your Visitors

Relationships are hard. Anyone who has dated someone for more than a year will know this to be true, and will have experienced arguments about the washing up and long heartfelt discussions about how you want different things out of life…

But then imagine that you’re trying to build a relationship with someone you’ve ever […]

How To Build A Relationship With Your Visitors

Read: How To Build A Relationship With Your Visitors



How To Write A Guest Blog On A Topic As Boring As Damage Restoration

Guest blogs can often be pretty easy to write.

Unlike website copy and articles, as long as you tie in the subject loosely, you can normally expect to have plenty of artistic freedom to write whatever you like in a blog.

But what happens if the subject you need to tie in is incredibly boring […]

How To Write A Guest Blog On A Topic As Boring As Damage Restoration

Read: How To Write A Guest Blog On A Topic As Boring As Damage Restoration



8 Inspirational Entrepreneurs

Passion, tolerance for uncertainty and the desire to make a change are qualities shared by all great entrepreneurs.

But there is no fixed rule in becoming a successful entrepreneur.

If you are thinking about starting your own business, here are 8 stories that can inspire you to overcome the obstacles currently standing in your way.

[…]

8 Inspirational Entrepreneurs

Read: 8 Inspirational Entrepreneurs



Five Tips For Home Service Businesses To Effectively Content Market

Content marketing is rapidly emerging as the status quo for many businesses who are revamping their online presences.

Not only does content marketing help you out in search engine results, but likewise, content marketing is materializing as an effective means of highlighting the expertise and knowledge of your company in the industry as well as […]

Five Tips For Home Service Businesses To Effectively Content Market

Read: Five Tips For Home Service Businesses To Effectively Content Market



Exploring The Five Top Benefits Of Email Marketing

The proverbial business as usual does not apply to the marketing field anymore. It is more complex and at the same time less involving.

It is more approachable and personalized, today it is directed straight to Jane Smith and Jack Smith, personalized to their likes and dislikes, aimed at provoking them to buy and market […]

Exploring The Five Top Benefits Of Email Marketing

Read: Exploring The Five Top Benefits Of Email Marketing



9 Reasons To Put Your Offline Business Online

Many things have been said regarding doing business on the internet or rather putting your business online.

Most people see this process to be risky and complicated, especially if the business owners are not from the 'internet' generation.

Here are nine reasons why you should put your business online.

1.Your company image

Even though this […]

9 Reasons To Put Your Offline Business Online

Read: 9 Reasons To Put Your Offline Business Online



Watch Your Wallet Get Fatter After Boosting Your Conversion Rate Using These 6 Tricks

Would you be excited if I told you there was something wrong with your site?

Probably not. But actually you should be ecstatic when someone lets you know how to improve your site.

Do you know why?

If you make a few simple changes you will start to make more sales.

I think you could […]

Watch Your Wallet Get Fatter After Boosting Your Conversion Rate Using These 6 Tricks

Read: Watch Your Wallet Get Fatter After Boosting Your Conversion Rate Using These 6 Tricks



Writing A Guest Post Pitch That Bloggers And Website Owners Cannot Resist

Right after Google made several changes to its algorithm, it is safe to say that guest blogging has become the strategy of choice by many web masters, online marketers and bloggers to improve their page ranks, drive traffic to their sites, and avoid penalties altogether.

Of course, with such popularity comes the hoard of pitch […]

Writing A Guest Post Pitch That Bloggers And Website Owners Cannot Resist

Read: Writing A Guest Post Pitch That Bloggers And Website Owners Cannot Resist



A Rookie’s Guide To Social Media Promotion

If you’re in charge of a small business, you’ve heard about the importance of social media promotion millions of times.

You’ve heard phrases like “Facebook page”, “Twitter account”, and “search engine optimization” thrown around from all directions.

It can be daunting, especially if you’re new to the promotional world and are unsure just how to […]

A Rookie's Guide To Social Media Promotion

Read: A Rookie’s Guide To Social Media Promotion



So You Want To Be An Entrepreneur?

Many of us dream of being our own boss. Imagine choosing your own working hours, working by your rules and having to answer only to yourself.

It is a fantasy of many, but it is possible to make this fantasy a reality.

It takes hard work, dedication and commitment but the calm after the storm […]

So You Want To Be An Entrepreneur?

Read: So You Want To Be An Entrepreneur?



5 Essential Things You Should Aim For When Designing Your First Site

You need to forget about the fact you don't know how to design a website from scratch.

If you're using content management software you don't need to know much because they make everything easy for you.

If you want your website to look a certain way you just need to click a few buttons and […]

5 Essential Things You Should Aim For When Designing Your First Site

Read: 5 Essential Things You Should Aim For When Designing Your First Site



How To Protect Your Business From Cybercrime

Cybercrime, especially against businesses, is becoming more common than ever before.

Therefore, all business owners and executives, whether they work in large or small organizations, need to take the proper precautions to protect their data.

They also need to make sure that they have a staff who is educated on these threats so that they, […]

Cyber Crime Concept Image

Read: How To Protect Your Business From Cybercrime



Size Doesn’t Matter With Email Security

Looking for comprehensive solutions for modern technical challenges is something can be both simple and complex.

Just consider email for a business or company.

It is fairly easy.

The business has its server, uses the email features available, installs a few security options, and all is well, right?

Unfortunately, the correct answer is "wrong".

Managing […]

size-doesnt-matter-with-email-security

Read: Size Doesn’t Matter With Email Security



How To Get Work As Freelancer

Now then, it’s firstly important to understand that not all freelancers are wonderfully talented – just because they think they are good enough to go it alone.

Secondly, to become the best freelancer around there are certain things you must do – and do them well.

Freelancing is becoming the job that people do when […]

How To Become The Best Freelancer Around

Read: How To Get Work As Freelancer



How Can Businesses Use Twitter During A PR Crisis

Many businesses could not imagine a world without Twitter, even though it only arrived on the scene in 2006.

Whether they use everyone’s favourite micro-blogging service to build brand awareness or encourage user engagement, it has become an essential tool for communicating with the public.

The instant nature of tweeting makes Twitter a particularly effective […]

How Can Businesses Use Twitter During A PR Crisis

Read: How Can Businesses Use Twitter During A PR Crisis



How To Make Links That People Can’t Help But Click

Creating a successful website is largely about knowing how to make effective links.

It's effective links that will bring visitors to your website. It's effective links that will ensure people buy your products and find the more important parts of your site. It's effective links that will help people to find the things they're looking […]

How To Make Links That People Can’t Help But Click

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The 5 Most Effective Forms Of Inbound Marketing

For years, companies used traditional means of advertising to reach consumers, from TV and radio ads to mailing out flyers and more.

This is known as outbound marketing. However, outbound marketing tends to be very expensive, especially for smaller companies. It's also not very effective. The consumer doesn't want to have information about products and […]

The 5 Most Effective Forms Of Inbound Marketing

Read: The 5 Most Effective Forms Of Inbound Marketing



Tips To Start Facebook Pay Per Click Marketing

Before diving deep into the tips to start Facebook pay per click marketing, let me explain where traffic generation stands at the moment from an SEO perspective.

Post the Panda and Penguin updates from Google, many webmasters have started to think that the age of SEO (Search Engine Optimization) is now dead and they have […]

Tips To Start Facebook Pay Per Click Marketing

Read: Tips To Start Facebook Pay Per Click Marketing



How Recruiters Can Use Social Media To Find The Best Applicants

Recruitment has evolved and changed significantly over the past few years.

The days of newspaper adverts and a faxed copy of a CV arriving on your desk are gone.

Head hunters, recruitment companies and agencies are turning to the web to fill open positions.

Many of these recruiters will opt touse social media, which is […]

Why Recruiters And Social Media Aren’t As Bad As You Think

Read: How Recruiters Can Use Social Media To Find The Best Applicants



Marketing Mastery: What Makes Your Video Stand Out From The Crowd?

Skilled video marketing pros have it. “It” meaning the certain energy which makes your videos irresistible.

Practice shooting videos and editing on a persistent basis and you too can reel in viewers.

You might even create a viral video, if you are serious about developing your video marketing skill set each day.

What comprises the […]

Marketing Mastery: What Makes Your Video Stand Out From The Crowd?

Read: Marketing Mastery: What Makes Your Video Stand Out From The Crowd?



Privacy Web Tools Grow In Popularity Following NSA Revelations

Revelations about the National Security Agency's surveillance of both phone and Internet communications has resulted in a dramatic increase in the usage of search engines that are not a part of the "big nine."

The big nine are a group of search engines that funnel data through a program called "Prism."  Prism has been a […]

Privacy Web Tools Grow In Popularity Following NSA Revelations

Read: Privacy Web Tools Grow In Popularity Following NSA Revelations



Using Address Validation Software For Your Direct Marketing Campaigns

In many ways, marketing has never been easier. At the same time, it has also never been more difficult.

There are an unprecedented variety of outlets for finding and reaching very specific target markets, but people have never been more wary, cynical, or unreceptive to advertising.

Even if you have a product or service you […]

Using Address Validation Software For Your Direct Marketing Campaigns

Read: Using Address Validation Software For Your Direct Marketing Campaigns