Internet Business Blog

Housekeeping posts about my internet business blog.

Add THIS To Your Business To Attract Better Customers And Command Higher Fees

What if you could discover something lacking in your business that – once added- would immediately increase your profits?

Would you be interested?

It’s a way of analyzing your biz that you’ve probably never seen before.

Yesterday I talked about the nonsense of being a ‘clueless’ business owner. I talked about competence and confidence in […]

Add THIS To Your Business To Attract Better Customers And Command Higher Fees

Read: Add THIS To Your Business To Attract Better Customers And Command Higher Fees



Make A Difference – By Donating Idle Computer Time

How would you like being able to make a difference – with a one-time investment of 10 minutes?

No money asked, ever! Just 10 minutes of your time, once.

The next time you step away from your desk for a quick latte at your local coffee bar, your computer can get to work….

doing calculations […]

Make A Difference – By Donating Idle Computer Time

Read: Make A Difference – By Donating Idle Computer Time



You’re Fired! Breaking Free From Terrible Clients

Today’s the last day I worked for Nadja B.

Have you fired a client lately? Sometimes you should!

I fired her.

Told her, she needs to find another agency, and moved her web site to an external web host.

“The client’s always right,” you say?

I don’t think so.

It’s not your purpose to take […]

You’re Fired! Breaking Free From Terrible Clients

Read: You’re Fired! Breaking Free From Terrible Clients



The Two Building Blocks Of Your Business

The core of each business are two building blocks. Improve on these blocks and you’ll grow your business.

Building Block #1: Your Offers

You can’t start a business unless you have a service or product to offer. It sounds obvious, and in the offline world you’ll have a hard time finding someone starting a business […]

The Two Building Blocks Of Your Business

Read: The Two Building Blocks Of Your Business



How To Write A New Blog Post Every Day

7 days. 7 posts.

Wow, it’s been a full week now at the new RalfSkirr.com. And, looking at my blog posts, it’s been a morbid week.

[I always wanted to be a horror author. Maybe that’s why I took the chance to bury clients, unicorns, and SEO.]

How do you go from posting 7 posts […]

How To Write A New Blog Post Every Day

Read: How To Write A New Blog Post Every Day



Magento Ecommerce Vs Prestashop: Which Is Better?

Two of the most popular e-commerce software packages available are Magento Ecommerce and Prestashop.

For first time users of e-commerce software, there are opinions and reviews to wade through that can leave you more confused than informed.

The purpose of this article is to make the comparisons and the choice clearer without getting bogged down […]

Magento Ecommerce Vs Prestashop: Which Is Better?

Read: Magento Ecommerce Vs Prestashop: Which Is Better?



4 Tips For Attracting More Visitors To Your Blog

You have a great interest in your blog.

You started it because you are passionate about the topic, and you want to share your knowledge and interest with others.

Despite your enthusiasm, it can be tough to get new visitors to your site, which can limit your earning potential.

Here are some things you can […]

Master The Technique Of Attracting Visitors To Your Blog

Read: 4 Tips For Attracting More Visitors To Your Blog



Return To Accountable Marketing

Two days ago I issued a death-certificate for SEO. Yesterday I killed a unicorn and pronounced social media marketing dead.

Why? What’s wrong with SEO and SMM?

What’s wrong is that business owners fell in love with SEO and SMM for all the wrong reasons.

The SEO hallucination

Client: „Can you seo my web site […]

Return To Accountable Marketing

Read: Return To Accountable Marketing



How Close To Home Should You Look For A Web Designer?

There are almost as many web designers online as there are people looking for a web designer.

Finding a skilled web designer can make or break your website. There are several things to look for in a good designer.

When you take all of the good characteristics, and combine them with a designer close to […]

how-close-to-home-should-you-look-for-a-web-designer

Read: How Close To Home Should You Look For A Web Designer?



Impact Of The Robots.Txt, Meta-Robots & Rel=Nofollow On Seo And Their Aspects To Avoid Seo Mistakes

Most of the people don’t know the exact use of robots.txt, the META-robots and the rel=nofollow anchor attributes and because of this they make misuse of them.

This in turn affects the crawling, page rank distribution and indexing of a site. As a result the search engine optimization of their site is affected.

This article […]

Impact Of The Robots.Txt, Meta-Robots & Rel=Nofollow On Seo And Their Aspects To Avoid Seo Mistakes

Read: Impact Of The Robots.Txt, Meta-Robots & Rel=Nofollow On Seo And Their Aspects To Avoid Seo Mistakes



Social Media Marketing Is Dead, Too.

One of my Facebook friends has been posting several updates a day to her Facebook business page for more than 2 years. Almost every single day, as far as I scrolled back in time.

Her consistency is adorable, you’d guess she’s having great results from her Facebook marketing.

Yet, during 4 1/2 years since the […]

Social Media Marketing Is Dead, Too.

Read: Social Media Marketing Is Dead, Too.



Don’t Shoot Your Clients

A target is “a person, object, or place selected as the aim of an attack.” [According to professor Google.]

Targets were first used in archery, before they became the center of military thinking and sniper vocabulary.

So, how’s your target {group|market|audience} doing?

Have they survived your attack?

And what will be left of your clients […]

Don’t Shoot Your Clients

Read: Don’t Shoot Your Clients



SEO Is Dead. Really, Now.

For the average small business SEO isn’t a viable marketing option anymore. It has been one of the cheapest ways to bring leads to your web site for about 10 years.

For those who didn’t take advantage, the window of opportunity has closed.

Vanished.

Poof.

Gone forever.

Google wants to END SEARCH by directly showing […]

SEO Is Dead. Really, Now.

Read: SEO Is Dead. Really, Now.



How To Outlive Everyone [Including Your Competitors]

Looking at your biz 26 years from now – which of the boats above will be yours?

26 years ago I started my entrepreneurial journey.

My first ‚self-employment‘ generated a 3 figure revenue over its lifetime. [After deducting expenses … a pathetic loss.] Working with a fraudulent network marketing company left me $ 40,000 in […]

http://ralfskirr.com/how-to-outlive-everyone-including-your-competitors

Read: How To Outlive Everyone [Including Your Competitors]



Why Lifestyle Entrepreneurs Fail

Hundreds of thousands of people buy products how to build their lifestyle business, how to work from home, or how to live the laptop lifestyle.

Yet, it’s common knowledge that most don’t even get started. Or, if they get started, never arrive at the finish line. They’re stuck in place like the petrified man in […]

Why Lifestyle Entrepreneurs Fail

Read: Why Lifestyle Entrepreneurs Fail



Re-Inventing Yourself, Re-Inventing Your Business

Creating a new site for your business is a chance to re-think what your business stands for.

Take a look at your current web site.

How are you presenting yourself and your biz? What are you selling? Who do you talk to?

Is this still who you want to be, what you want to do, […]

Re-Inventing Yourself, Re-Inventing Your Business

Read: Re-Inventing Yourself, Re-Inventing Your Business



Do You Want To Be Rich?

I got your attention, didn’t I?

But that’s not a cheap stunt to get you to read this article. In truth, you CAN really rake in money if you write captivating content.

Thanks to Google Panda, “black hat” SEO is on its way out, fast and for good!

If you’re not familiar with Panda, it’s […]

Do You Want To Be Rich?

Read: Do You Want To Be Rich?



4 Things Business Owners Shouldn’t Say To Their Web Designer

Contrary to what some people may think, the web design process can be tedious.

It involves many tools and techniques to produce and maintain a website that is not only aesthetically-pleasing, but is also functional and usable.

That is why it is important for business owners to be clear on what they want and what […]

4 Things Business Owners Shouldn’t Say To Their Web Designer

Read: 4 Things Business Owners Shouldn’t Say To Their Web Designer



How To Earn Money As A Weight Loss Blogger

Studies show niche-specific blogs are far more successful that broad topic sites. But the question is…how do I pick a niche that will be successful?

Some niches will always have a small band of loyal followers – geek stuff, popular TV shows, etc. However, there are some niches that are growing by leaps and bounds […]

How To Earn Money As A Weight Loss Blogger

Read: How To Earn Money As A Weight Loss Blogger



Online Reputation Management – Because Image Matters

Word of mouth has always counted for a great deal in the world of business and this is no different when it comes to the web.

Online businesses exist by the million and when it comes to getting ahead, there’s really nothing more powerful and important than the words and views of real-life customers.

The […]

Online Reputation Management – Because Image Matters

Read: Online Reputation Management – Because Image Matters



5 Vital Components Of A Highly-converting PPC Ad

When it comes to pay-per click advertising, it really doesn’t matter how fancy your site is if people never get to see it.

PPC ads are an extremely effective way to drive relevant traffic to your site and can generate a significant profit if you do things right.

A great, highly-converting PPC ad uses a […]

5 Vital Components Of A Highly-converting PPC Ad

Read: 5 Vital Components Of A Highly-converting PPC Ad



4 Reasons Why Would I Not Advise You To Start A Blog

Why many consider blogging

Online blogging is a good thing for those of you who are good at playing with words and explaining the purpose of a product or service to those who come and visit your website.

Then, of course, there are those of you who would prefer to give your points of view […]

Why Would I Not Advise You To Start A Blog

Read: 4 Reasons Why Would I Not Advise You To Start A Blog



How To Build A Relationship With Your Visitors

Relationships are hard. Anyone who has dated someone for more than a year will know this to be true, and will have experienced arguments about the washing up and long heartfelt discussions about how you want different things out of life…

But then imagine that you’re trying to build a relationship with someone you’ve ever […]

How To Build A Relationship With Your Visitors

Read: How To Build A Relationship With Your Visitors



How To Write A Guest Blog On A Topic As Boring As Damage Restoration

Guest blogs can often be pretty easy to write.

Unlike website copy and articles, as long as you tie in the subject loosely, you can normally expect to have plenty of artistic freedom to write whatever you like in a blog.

But what happens if the subject you need to tie in is incredibly boring […]

How To Write A Guest Blog On A Topic As Boring As Damage Restoration

Read: How To Write A Guest Blog On A Topic As Boring As Damage Restoration



8 Inspirational Entrepreneurs

Passion, tolerance for uncertainty and the desire to make a change are qualities shared by all great entrepreneurs.

But there is no fixed rule in becoming a successful entrepreneur.

If you are thinking about starting your own business, here are 8 stories that can inspire you to overcome the obstacles currently standing in your way.

[…]

8 Inspirational Entrepreneurs

Read: 8 Inspirational Entrepreneurs



Five Tips For Home Service Businesses To Effectively Content Market

Content marketing is rapidly emerging as the status quo for many businesses who are revamping their online presences.

Not only does content marketing help you out in search engine results, but likewise, content marketing is materializing as an effective means of highlighting the expertise and knowledge of your company in the industry as well as […]

Five Tips For Home Service Businesses To Effectively Content Market

Read: Five Tips For Home Service Businesses To Effectively Content Market



Exploring The Five Top Benefits Of Email Marketing

The proverbial business as usual does not apply to the marketing field anymore. It is more complex and at the same time less involving.

It is more approachable and personalized, today it is directed straight to Jane Smith and Jack Smith, personalized to their likes and dislikes, aimed at provoking them to buy and market […]

Exploring The Five Top Benefits Of Email Marketing

Read: Exploring The Five Top Benefits Of Email Marketing



9 Reasons To Put Your Offline Business Online

Many things have been said regarding doing business on the internet or rather putting your business online.

Most people see this process to be risky and complicated, especially if the business owners are not from the 'internet' generation.

Here are nine reasons why you should put your business online.

1.Your company image

Even though this […]

9 Reasons To Put Your Offline Business Online

Read: 9 Reasons To Put Your Offline Business Online



Watch Your Wallet Get Fatter After Boosting Your Conversion Rate Using These 6 Tricks

Would you be excited if I told you there was something wrong with your site?

Probably not. But actually you should be ecstatic when someone lets you know how to improve your site.

Do you know why?

If you make a few simple changes you will start to make more sales.

I think you could […]

Watch Your Wallet Get Fatter After Boosting Your Conversion Rate Using These 6 Tricks

Read: Watch Your Wallet Get Fatter After Boosting Your Conversion Rate Using These 6 Tricks



So You Want To Be An Entrepreneur?

Many of us dream of being our own boss. Imagine choosing your own working hours, working by your rules and having to answer only to yourself.

It is a fantasy of many, but it is possible to make this fantasy a reality.

It takes hard work, dedication and commitment but the calm after the storm […]

So You Want To Be An Entrepreneur?

Read: So You Want To Be An Entrepreneur?



Use Article Writers With Purpose

I often have orders from clients that state a word count, number of articles and a general topic, which is okay; I can work with that because I’ve been doing this a long time and I can use my initiative.

Despite working on client projects daily, I occasionally pay someone to write for my own […]

Use Article Writers With Purpose

Read: Use Article Writers With Purpose



5 Essential Things You Should Aim For When Designing Your First Site

You need to forget about the fact you don't know how to design a website from scratch.

If you're using content management software you don't need to know much because they make everything easy for you.

If you want your website to look a certain way you just need to click a few buttons and […]

5 Essential Things You Should Aim For When Designing Your First Site

Read: 5 Essential Things You Should Aim For When Designing Your First Site



How To Craft A Great Email Subject Line

One of the quickest ways to grow your business is to send out email newsletters or sales notes that people want to read and respond to – and buy your product or service!

Part of that entails having a great subject line that makes people want to click on your email or ezine ads.

So […]

how-to-craft-a-great-email-subject-line

Read: How To Craft A Great Email Subject Line



How To Get Work As Freelancer

Now then, it’s firstly important to understand that not all freelancers are wonderfully talented – just because they think they are good enough to go it alone.

Secondly, to become the best freelancer around there are certain things you must do – and do them well.

Freelancing is becoming the job that people do when […]

How To Become The Best Freelancer Around

Read: How To Get Work As Freelancer



How Can Businesses Use Twitter During A PR Crisis

Many businesses could not imagine a world without Twitter, even though it only arrived on the scene in 2006.

Whether they use everyone’s favourite micro-blogging service to build brand awareness or encourage user engagement, it has become an essential tool for communicating with the public.

The instant nature of tweeting makes Twitter a particularly effective […]

How Can Businesses Use Twitter During A PR Crisis

Read: How Can Businesses Use Twitter During A PR Crisis



How To Make Links That People Can’t Help But Click

Creating a successful website is largely about knowing how to make effective links.

It's effective links that will bring visitors to your website. It's effective links that will ensure people buy your products and find the more important parts of your site. It's effective links that will help people to find the things they're looking […]

How To Make Links That People Can’t Help But Click

Read: How To Make Links That People Can’t Help But Click



The 5 Most Effective Forms Of Inbound Marketing

For years, companies used traditional means of advertising to reach consumers, from TV and radio ads to mailing out flyers and more.

This is known as outbound marketing. However, outbound marketing tends to be very expensive, especially for smaller companies. It's also not very effective. The consumer doesn't want to have information about products and […]

The 5 Most Effective Forms Of Inbound Marketing

Read: The 5 Most Effective Forms Of Inbound Marketing



Marketing Mastery: What Makes Your Video Stand Out From The Crowd?

Skilled video marketing pros have it. “It” meaning the certain energy which makes your videos irresistible.

Practice shooting videos and editing on a persistent basis and you too can reel in viewers.

You might even create a viral video, if you are serious about developing your video marketing skill set each day.

What comprises the […]

Marketing Mastery: What Makes Your Video Stand Out From The Crowd?

Read: Marketing Mastery: What Makes Your Video Stand Out From The Crowd?



How Recruiters Can Use Social Media To Find The Best Applicants

Recruitment has evolved and changed significantly over the past few years.

The days of newspaper adverts and a faxed copy of a CV arriving on your desk are gone.

Head hunters, recruitment companies and agencies are turning to the web to fill open positions.

Many of these recruiters will opt touse social media, which is […]

Why Recruiters And Social Media Aren’t As Bad As You Think

Read: How Recruiters Can Use Social Media To Find The Best Applicants



There’s No Place Like Home – The Power Of Local SEO Services

When the average business owner first thinks about getting SEO efforts underway, chances are their dream is one of complete and total market domination.

Looking at the online business carried out in a single day in even a single country, the statistics are mind-blowing.

Even just factoring in Google and no other search engine, this […]

There’s No Place Like Home - The Power Of Local SEO Services

Read: There’s No Place Like Home – The Power Of Local SEO Services



Getting More Fans By Promoting Your Facebook Page

Capturing an audience and holding their attention on Facebook does not need to be an expensive proposition.

There are effective steps that can be utilized to promote your page without the need to spend any money at all.

The following tips will help you develop an effective strategy for promoting your Facebook page, to acquire […]

Getting More Fans By Promoting Your Facebook Page

Read: Getting More Fans By Promoting Your Facebook Page



Using Address Validation Software For Your Direct Marketing Campaigns

In many ways, marketing has never been easier. At the same time, it has also never been more difficult.

There are an unprecedented variety of outlets for finding and reaching very specific target markets, but people have never been more wary, cynical, or unreceptive to advertising.

Even if you have a product or service you […]

Using Address Validation Software For Your Direct Marketing Campaigns

Read: Using Address Validation Software For Your Direct Marketing Campaigns



How To Use Google Product Listing Ads To Increase Sales

If you are releasing a new product or offering a special promotion on some of your existing products, then you may want to use Google product listing ads to boost your conversion rate.

These ads are set apart from regular text ads and attract attention from those who would be likely to purchase what you have to […]

How To Use Google Product Listing Ads To Increase Sales

Read: How To Use Google Product Listing Ads To Increase Sales



How To Get Into A Career In Social Media

What could be better than a job where you get to play around with Twitter and Facebook?

Starting and developing a career in social media requires more than hourly updates.

It demands a broader perspective and application of initiative and innovation.

Research

Before building your career, you need to lay the foundations and this requires […]

Read: How To Get Into A Career In Social Media



What To Post & Not To Post On Instagram For Business

When people first sign up for Instagram they may not know exactly how to use Instagram. 

Even though the app is easy to use, there are some things that are done that are not appropriate and that can actually lose followers rather than gaining more. 

If you are starting your own Instagram account for your […]

instagram-logo

Read: What To Post & Not To Post On Instagram For Business



Five Free Video Editing Tools

There was a time when video editing was only available to the lucky few.

It used to require expensive desktop machines, complex software, and an expert-level knowledge of the editing process.

As you’re probably aware, things have changed drastically in recent years. Tools have become user friendly, powerful and cheap – and users can edit […]

Read: Five Free Video Editing Tools



5 Steps To Get Your Web Design Project Off To A Good Start

If you are a new web designer and you have just received a new project, chances are, you are excited to dive right in to your work.

You probably are too eager to bypass the boring parts of the project to get your hands on the good stuff.

However, before the excitement gets into your […]

Read: 5 Steps To Get Your Web Design Project Off To A Good Start



5 Different Ways To Become The Best Designer In The World

When you start building websites you obviously want to become the best designer in the world, but it's hard and you need to know what to do.

You can't just start designing great websites out of the blue one day. We're going to take a closer look at some of the techniques you can use […]

Read: 5 Different Ways To Become The Best Designer In The World



The Top 5 Mistakes To Avoid When Redesigning Your Website

If you're like most people there will come a time when you want to redesign your site.

Maybe you just threw up a basic site in the beginning and it's now time to deliver something special to your readers. There could be thousands of reasons why you would want to change your site and none […]

Read: The Top 5 Mistakes To Avoid When Redesigning Your Website



Top 20 Do’s and Don’ts in Email Marketing

Transform Your Email Marketing

Anyone who has ever used email as a channel for marketing has come to appreciate its numerous virtues, from getting high returns on investment to speed and flexibility and much more importantly, getting results.

But even email marketers fall prey to the ominous old adage of “familiarity breeds contempt”.

With all […]

Top 20 Must Do’s and Must Don’ts in Email Marketing

Read: Top 20 Do’s and Don’ts in Email Marketing