Internet Business Blog
Housekeeping posts about my internet business blog.
A more simplified Yahoo! Logo, websites with Helvetica and hipster-inspired themes – these were the top web design trends for the past year.
Now that 2014 is on a roll, what are the hottest web design trends to watch out for?
That is exactly what we will find more about here.
Top 5 Web Design [...]
Online and offline marketing may share the same principle, but they each require different approaches and produce different results.
Relying exclusively on one form is not really an option.
Here are the three biggest differences between the online and offline marketing, so you can design a more comprehensive marketing plan for your small business:
If you have worked with events before you understand how hectic stuff can be.
Everything seems to get out of hand and complicated. To give up on the whole affair is very tempting.
There is a lot of mess to take care of, right from speakers, prices to more than one payment option and anything [...]
You’re probably not doing a podcast just because you like hearing yourself talk, so make sure the people who want to listen to you can find you.
If you are currently taking the time to create a podcast, you obviously want other people to find it and listen to it regularly.
In order to increase [...]
What’s our future? Change.
Fast change. Constant change.
It used to be that marketers, economists, and other professionals whose job it is to predict things could look a decade into the future, or at least a few years, but more and faster changes have made that kind of long view difficult.
For people in advertising, [...]
For a majority of us, the first thing we see when we open our mailboxes everyday are umpteen emails promising us the best offer in town.
There are some really cheap houses on sale, people offering to boost your Credit score in 24 hours and a 90% discount on designer wear!
To add more spice [...]
More and more people are using smart phones or tablets to access the internet, and many businesses do not realize how many people are accessing their website through mobile devices.
Having an interactive, responsive website that works with phones and tablets is essential.
Discussing topics like increased use of mobiles, mentioning the future of their [...]
I admire Tony Robbins. And many of his colleagues.
But when I use their motivational strategies, the farthest I get is … to the swimming pool.
That shouldn’t surprise you; it’s the most common complaint about motivational trainers.
You’re motivated while you listen to them, the moment you’re supposed to get to work, the elusive [...]
Today we’ll boldly go where Amazon, Apple, Google, and Microsoft are going. In part 1 we focused on presenting your business on your web site and your other web presences. In part 2 we expanded to sites and presences of your business contacts.
Those were easy tasks, requiring little time and little technical expertise.
Today’s tip is not your everyday online marketing advice, and you should not follow it mindlessly.
It might spark some new ideas, but it’s best to evaluate each idea for what it adds to your business.
Yesterday I talked about updating and aligning your most important online presences, including your business web site, and your [...]
SEO traffic will dwindle even more than it already did, and in yesterday’s Google Prophecy I wrote the new goal [replacing soon to be futile SEO goals] is gaining broad visibility on the web and beyond.
Let’s do this step by step.
First look at your online presence
your business website additional sites showcasing you [...]
Businesses rely on SEO to fill their sites with visitors, and their sales funnel with leads.
The common belief is that SEO has become harder, especially after Panda and Penguin, but that you can still make it to the top of SERPs , simply by working harder.
Every time Google makes SEO harder, you work [...]
Read: The Google Prophecy
This is not a technical blog. But today it was down for quite some time because hackers started a brute force attack.
So here’s, in light of today’s events, a series of tips how to secure your WordPress blog.
What is a brute force attack?
Hackers try to login to your blog by submitting the [...]
Some people would suggest that there has always been a tendency to over-complicate SEO strategies.
For years digital marketing experts told clients that an enormous amount of work is required to improve search engine positioning.
Many of us within the SEO industry, however, know that this simply hasn’t always been the case.
Depending upon the [...]
The internet stores information on every business, in every industry, from every country.
Whether through public registration documents, regional databases, or consumer review sites, information about your company is freely available to anyone with an internet connecction.
Unfortunately, not all of this information is positive.
Disgruntled employees, upset customers, and even unethical competitors can slant [...]
Living in Thailand most of the year, this commercial from phone provider TrueMove H got my attention.
At a loss of words, I swiped the title from YouTube comments.
He’s running one of the many small businesses you’ll find in Thailand.
Begs the question:
“What could we change in our business to give [...]
What’s a successful business and what kind of miracle do you need to achieve the same success?
Those questions are most often asked by businessmen who have websites for a long time but don’t have as much paying customers as they envisioned.
Considerably, a lot of interested people are visiting their sites.
But it stops [...]
210 words. In the spirit of productivity, today’s tip is short and to the point.
A very common productivity tip is to block a certain amount of time for a given task or project.
For example, you’d block 3 hours of your work day to continue writing your e-book.
While it works, it doesn’t prevent [...]
Today I’m inviting you to re-think your business strategy.
I’m not offering a small change, but a radical one. One that you are likely to dismiss at first sight.
But what if a changed strategy would give you easier access to clients, more referrals, and higher profits?
Then give yourself a chance to [...]
Lamenting the speed of change has been en vogue since before I entered the business world.
That was back in the 1980ies.
Rapid change is a given. Disruptive change is a given.
What can you do to keep up, to avoid risk of extinction?
Here are 5 strategies any business, small or big, can use.
Becoming a better writer means becoming a better person.
This is my 31st post and it marks the completion of my first month of blogging.
I’ve written about priming your creativity in ‚How To Write A New Blog Post Every Day.‘ Today we’ll explore the peculiar metaphor of finding your blogging voice.
„Finding your [...]
A few years ago I had just started a new job working as a G.M. for regional rental company. Having passed all the required background checks, drug screens, etc.
I had been at the new job for approximately two weeks. I arrived at work one Thursday morning, after having the previous day off, to the [...]
Read: Calling Out A Scammer
Whether your web site reveals your pricing or not will make a huge difference in how many inquiries you get, and what kind of people will contact you.
Most business owners reject the idea of publishing prices on their web site.
There are two reasons for not publishing prices I hear most often:
I don’t [...]
When it comes to marketing, overwhelm is the #1 problem for small and medium sized businesses.
Big businesses have their own marketing departments, big budgets, and a lineup of marketing agencies working for them. Small businesses don’t.
It’s simply not doable anymore to create and distribute all the media, and to engage on all the [...]
Out of the blue my NLP trainer lashed out at me. It felt like a slap in the face.
“You’re thinking you’re immortal!”
I didn’t get it. I was pissed.
That was 15 years ago. Now I see others who aren’t getting it.
Many people have a long term goal. A life goal. Or a [...]
When we’re dissatisfied with our progress, we tend to make big resolutions.
We decide to finally make the quantum leap.
From this moment on, we’ll change everything.
We’ll work harder. Focus more. Stay true to our goals.
Only, it almost never works for us mere mortals.
The motivational gurus telling us [the truth] about their [...]
Read: The Easy Way To Success
SEO techniques in writing have become heavily scrutinized.
Google’s Panda update and so on have made it harder for those who indulged in “black hat” SEO.
Black hat SEO is simply a formulaic approach to writing relying on heavy, repetitive use of keyword phrases to lure people in without much (or any) respect for useful, [...]
Have you considered hiring a business coach or consultant? Getting help could be the best thing you’ve ever done to grow your business.
Be careful who you hire and where you put your money.
Business coaching is this year’s major trend in the business opportunities market. Every marketer and their grandmas [and probably their dogs, [...]
Have you been running an online business for some time but you’re not getting anywhere?
You might suffer from what I call ‘Entrepreneurial ADHD.’
It’s not a medical condition, it’s a psychological one. One that makes you create a business that doesn’t work.
I speak from experience. I’ve wasted years of my life dabbling in [...]
My visions failed me.
I first read that I must [!] have a big vision for my life or business in 1987.
Guru after guru keeps repeating the need for a vision. It’s a standard prescription.
Yet, they never worked for me. And it seems I’m not an exception in this.
Big visions aren’t working [...]
Read: Why Your Vision Fails
There’s a million opportunities to start a business. There’s a another million opportunities to go on with your business.
The problem: jumping from opportunity to opportunity won’t get you anywhere. Waiting won’t get you anywhere. Not making choices [i.e. not excluding the majority of opportunities] won’t get you anywhere.
This Is Why The Genie Grants [...]
Widgetbaiting used to be a very effective SEO strategy that allowed widget creators to accumulate a great number of backlinks in a very short period of time.
Some big companies used to use widgetbaiting strategies on a large scale and got very good results with it.
Google eventually caught onto this though and changed up [...]
180 words with the power to consistently boost your profits
1. Increase Price
Raising your prices is the easiest and fastest way to increase revenue. Dan Kennedy says the key to getting higher fees is being able to keep a straight face while quoting the fee.
2. Add More New Customers
You do this by [...]
One can make good money by selling the ‘business opportunity dream’ to the hopefuls.
Yet, today I wonder what their ‘dreams’ really are. I saw this sales letter (not the first of its kind) saying:
“Using this product you can build a successful business even if you’re completely clueless.”
Clueless, in my mind’s thesaurus, means [...]
If you are an online merchant, you are most likely familiar with chargebacks – a forced refund initiated by the buyer through his or her credit card company.
You also know about all of the ways in which chargebacks negatively impact your business, including the fees as well as the loss of profit, your merchandise [...]
Start the video before you read the article. It’ll make your day.
Dedication Is A Game Changer
It takes dedication to play and record the same arrangement 14 times. Playing 4 instruments. Arranging 3 movie and TV soundtracks, to create something new. Learning to play the instruments in the first place.
Jason Yang [...]
You probably jumped on the blog bandwagon along with every other website, but those promises for increased traffic and SEO have yet to come to fruition.
Something about your blog just isn’t working, and you can’t seem to persuade people to visit (or stick around longer than a post or two).
Chances are your blog [...]
You want to add new customers to your business. But selling is hard. Selling is unpopular.
Most people think of selling with an outdated frame of mind. They’re stuck in thinking that has its roots more than 100 years ago.
The old thinking asks:
How do you make someone [anyone] buy from you?
The recent years brought 2 significant changes to the internet, affecting internet marketing for small and medium sized businesses on a scale that is overlooked by most consultants.
Professionalization Disruptive Internet Marketing Trend # 1
People keep calling the internet “a level playing field” where the little guy has the same chances for success as [...]
I got an email this week, from an entrepreneur.
“An SEO company that no longer works for us posted articles using my name and that contain links to our web site.
They did this without our authorization and now we need to remove this article from your site.”
What he should have written is:
These guys made my day while I was having a late breakfast at Starbucks earlier today. They’re flip-flopping their way through Bangkok’s electricity wires, either adding new wires, or removing old ones.
The guy on the left, sitting on nothing but wires, would take a short break every now and then and send a bright [...]
Did you ever feel it can be hard to stay focused in your daily marketing activities?
Marketing is more fragmented than ever, and often I find myself spending time on things that may not be worth it.
For example, how much time did you spend yesterday on expanding your business web site, compared to time [...]
A few decades ago, the idea of being able to purchase things instantly through a computer from the comfort of home seemed impossibly far-fetched.
When online shopping became a reality, the mere fact that you could order what you needed from home made it instantly popular.
The novelty has worn off, though, and consumers are [...]
Sometimes we keep working and working, but a project just isn’t going anywhere.
Some details aren’t working out the way we want them.
Days and weeks go by quickly.
The solution could be simple, if we were willing to let go of our [irrational] intention to create perfection.
This article was first published at [...]
You've got your new WordPress website up and running for your blog or business and everything looks great.
Things are running smoothly and you're beginning to see how having an effective online presence can roll right into profits.
However, it isn't necessarily smooth sailing from here.
There are a few vital responsibilities that can't be [...]
It’s easy to get lost in your own head when creating your marketing material and messages.
We write brochures and web copy about what we think is [or even SHOULD BE] important to the client. We promote the products and services most that we think the client is most interested in. We create lead funnels [...]
With increasing frequency, video content is becoming more and more prominent on business websites for information dissemination, substitutions for long pages of text, and, in particular, content marketing.
With the evolution of the role of video on business websites, new considerations for search engine optimization must be considered.
Videos, like all web content, need to [...]
Here’s a short tip helping you to identify one of the most costly web site mistakes.
Take a look at the current articles on your business web site.
Are they interesting for your prospects and customers? For people who are looking for a new vendor in your industry? Or is your web site actually more [...]
To make your guest post successful, you have to write an outstanding article for your host blog.
But, how can you write such article?
Sure, you are not just seeking for links by doing guest blogging, but you are seeking for attention as well. You want the readers of the host blog notice about you [...]
What if you could discover something lacking in your business that – once added- would immediately increase your profits?
Would you be interested?
It’s a way of analyzing your biz that you’ve probably never seen before.
Yesterday I talked about the nonsense of being a ‘clueless’ business owner. I talked about competence and confidence in [...]