Split Testing
How Split Testing Will Boost Your Conversion Rates And Profits
Imagine you had two different ads created for you. How do you know which one is likely to produce the better response? The only way is split testing them and comparing the results.
Imagine you had two different sales letters created for you. How do you know which one is likely to produce the better response? The only way is split testing them and comparing the results.
In 1886, retail businessman John Wanamaker famously quipped, “I know that 50% of my advertising is wasted. I just don’t know which half.”
But the truth is much worse. Read: How Split Testing Will Boost Your Conversion Rates And Profits
Split Testing Articles
Split Testing Explained – What Is Split Testing?
Split Testing Explained – What Is Split Testing? There’s no reason to fear split testing, it’s actually pretty simple, and most of the work is done automatically by split testing software. Here’s a beginners article, read on if you have no idea what spit testing is…
Split Testing Your Way To Success!
I’m not an expert on split testing. I’ve gotten better at it with practice, as will you. Here the ‘ol cliché is true: it ain’t rocket science. Anyone with a few basic tools and a solid understanding of the basics can increase his profits using split testing.
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