Increasing Internet Sales

How to turn your visitors into buyers and grow your internet business.

Controversy In Copywriting – A Few Shocking Examples

One of the goals of a copywriter is to attract the attention of the reader. Some attempt to do this with humour, or a clever turn of phrase, or by offering some exclusive special deal or amazing value.

Then there are the copywriters who try to elicit chills, gasps and looks of surprise or horror [...]

High voltage sign

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How To Fail At Customer Support

Nothing says 'We Don't Care!' better than a canned response. All responses below belong to the same support ticket.

Message 1

Thank you for contacting xxx Customer Service.

We have received your message and will respond within 24 hours.

As a subscriber, you are very important to us. If we can be of further assistance, [...]

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Essential Writing Skills

Marketing requires not only a good mastery of persuasion. It also calls for at least a mastery of the basic writing skills. The idea behind it is simple: You can be persuasive, but you can’t fool a reader with bad grammar. What do you need to improve your writing skills? Well…

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How Split Testing Will Boost Your Conversion Rates And Profits

Once you have a proven sales letter, it truly is money in the bank. Now it’s just a matter of being smart and split testing all parts of your sales funnel. Read this article and earn ‘compounded split testing profits’, …

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Branding Or Direct Response Marketing, Which Is Best For Your Internet Business?

Marketing is so much easier and cheaper for an internet business than for offline businesses. But you could still lose your last shirt if you invest in the wrong type of advertising. ‘Branding or Direct Response Marketing?’ – how you answer that question will make you rich or poor. In this article I’m comparing both, telling you which one sucks, and which one puts money in your pockets…

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Split Testing Explained – What Is Split Testing?

Split Testing Explained – What Is Split Testing? There’s no reason to fear split testing, it’s actually pretty simple, and most of the work is done automatically by split testing software. Here’s a beginners article, read on if you have no idea what spit testing is…

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Split Testing Your Way To Success!

I’m not an expert on split testing. I’ve gotten better at it with practice, as will you. Here the ‘ol cliché is true: it ain’t rocket science. Anyone with a few basic tools and a solid understanding of the basics can increase his profits using split testing.

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Customer Service, Barack Obama Style (Parody)

How would you tell your customer to look for your confirmation email doing it Barack Obama style? Last night I was working on the German translation for a customer service text. I got sidetracked – because for about a week now I’ve also been studying the rhetorical techniques of Barack Obama. Then I flet I need some practice … and a few hours ago the ‘Customer Instructions, Barack Obama Style’ came into existence.

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IM Strategy (6) – The 5 Laws Of Successful Emails

An effective email campaign does get people back to your website. In fact, email marketing can work in many ways to gain you resources including higher sales potential.

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IM Strategy (5) – Email Marketing

Today’s article in the ‘internet marketing strategy’ series is about email marketing. If you invest a little time in it, especially in writing these emails, chances are good you will get great profits from it.

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IM Strategy (4) – Getting Permission To Market To Your Site Visitor

To create a successful Internet marketing business, you need to get your product or service in front of the client. You want those that find you on the web to come to your website and a lead capture page. Here’s how…

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IM Strategy (3) – Applying Internet Marketing Methods To Your Business

Internet Marketing Strategy, Part 3 of 7.

Any Business owner can apply the lessons learned to their own Internet business. There are three main parts to developing a successful internet marketing campaign, but the good news is that none of them are difficult, costly or overly time consuming.

Here, we’ll explore these three parts and [...]

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IM Strategy (2) – How Barack Obama Used Internet Marketing To Win Presidency

What if your internet marketing strategy could create a ‘Storm’ on the internet? Barack Obama’s campaign has been called ‘The Perfect Political Storm’. We’ll analyze it and then we’ll create a strategy for you to boost your web sites.

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IM Strategy (1) – What Is Internet Marketing?

Here’s the beginning of our 7 part series about the most successful internet marketing strategy ever seen. Discover a 3 step internet marketing strategy that’s guaranteed to drive thousands of new customers to your business.

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1.5 Billion Customers Waiting For You

Did you know that in 2008 there were already more than 1.5 billion people using the internet? Now think about that it only takes a few thousand customers to make a living online. How hard can it be to get a few thousand of 1.5 billion? Not hard at all – anybody who takes consistent action is guaranteed to make money from the internet.

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